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How do you market the invisible?

How do you promote your product when it's something people do not know exists and therefore rarely search on Google for it? Well, there are…

How do I know if we are ready to handle high profile coverage?

Ask yourself the question – what would happen if?  Then work back and try and have the processes in place so you can handle it.…

How do you turn PR coverage into donations?

We get lots of favourable press, and occasional TV coverage, but we find it difficult to turn that exposure into charity donations.  Is there a…

What frequency of social media activity works best…daily, weekly, ad hoc output etc?

In short, daily.  I would recommend that you spend time upfront getting your social media channels (perhaps choose a maximum of three) set up, up-and-running, and…

What are your top tips for securing national media coverage in serious daily newspapers or the BBC?

How to secure national press coverage Here’s a very old post I wrote that includes some tips on how to pitch to the BBC.  Despite it…

How do you Measure the Value of PR?

Confused about PR Measurement?  You’re not the only one. I’ve had lots of questions relating to measuring the success, impact and return on investment (ROI)…

Does Facebook or Linkedin provide the best route to marketing one’s business?

LinkedIn or Facebook?  What social media platform is best for marketing? If we are talking specifically which social media channel is best for marketing your…

How much should you spend on PR?

How much should you spend on PR? If you are looking to appoint a PR agency, I would budget for a minimum of £2,000-£2,500 per…

How can I track what’s being said about us at little or no cost?

Set up Google Alerts so you are alerted when your search term (your name, company name, product name etc.) gets a new mention on a website,…

How to Grow a PR Email List and Keep Your Press Contacts Up-To-Date For Free?

Building your PR email list can seem daunting, especially when there seem to be 1001 journalists to keep track of all at once. But thankfully,…

Free Photos for your Content Marketing

Top 10 places to bag yourself great images for free. Did you know that a tweet with a picture is 18% more likely to get…

How to Write a PR Brief

Looking for a new Public Relations agency? A PR brief is key to finding a good match. In my time at the PR coalface, I’ve managed…