Bringing your story out of the shadows
Writing about your own business is hard, and if you work in-house in a large corporate or complex organisation – you need a B2B copywriting team that’s proactive and has great attention to detail.
With a specialism in copywriting for technology, data and financial services companies, we know that it takes thorough research and technical skill to create successful written content for B2B audiences.
We quickly develop an in-depth understanding of your business, aiming to know it as well as you, and feel like an extension to your team in no time.
What is B2B copywriting?
B2B copywriting is the act of creating written content that communicates your products or services effectively to your target business audience. We turn complexity into clarity.
This copy is most often published on your website, social media, PR campaigns, or printed in company documents like brochures.
Why having a specialist B2B copywriter matters
Buying decisions, even for businesses who are selling to other businesses, are still made by humans – not search engines. A good B2B copywriter will ensure that overly complex buzzwords and boring technical jargon is not the focus of your website or marketing copy.
Clear communication of your expertise, products, ideas and ethos builds that all-important trust with your customers, turning complexity into clarity, and leads into sales.
A specialist B2B copywriter will help your business to communicate more effectively with the people who you want to bring in and retain as customers.
Who is B2B copywriting for?
B2B copywriting is important for any business who is selling their products or services to another business.
We have a particular specialism in writing for:
Book a call and we can discuss your content and B2B copywriting requirements.
Examples of copywriting tasks which are used for a B2B audience
We have an exceptional team of professional writers with a great deal of experience. We love getting stuck into understanding our clients’ businesses and services, no matter how complex.
Some of the B2B copywriting examples that you may have heard of and wish for us to implement or improve can include:
Other examples that are specific to a B2B audience
The sales process for a B2B company can often be longer and more considered than with a B2C audience.
As such, some businesses aim to provide their customers with useful information for every stage of the buying process. The aim is to keep their services at the forefront of the customer’s journey, and ultimately win business by solving customer problems with really helpful content.
Some examples of how we can help you to achieve this can include: