Bringing your story out of the shadows
Writing about your own business is hard, and if you work in-house in a large corporate or complex organisation – you need a B2B copywriting team that’s proactive and has great attention to detail.
With a specialism in copywriting for technology, data and financial services companies, we know that it takes thorough research and technical skill to create successful written content for B2B audiences.
We quickly develop an in-depth understanding of your business, aiming to know it as well as you, and feel like an extension to your team in no time.
What is B2B copywriting?
B2B copywriting is the act of creating written content that communicates your products or services effectively to your target business audience. We turn complexity into clarity.
This copy is most often published on your website, social media, PR campaigns, or printed in company documents like brochures.
Why having a specialist B2B copywriter matters
Buying decisions, even for businesses who are selling to other businesses, are still made by humans – not search engines. A good B2B copywriter will ensure that overly complex buzzwords and boring technical jargon is not the focus of your website or marketing copy.
Clear communication of your expertise, products, ideas and ethos builds that all-important trust with your customers, turning complexity into clarity, and leads into sales.
A specialist B2B copywriter will help your business to communicate more effectively with the people who you want to bring in and retain as customers.
Who is B2B copywriting for?
B2B copywriting is important for any business who is selling their products or services to another business.
We have a particular specialism in writing for:
Book a call and we can discuss your content and B2B copywriting requirements.
Examples of copywriting tasks which are used for a B2B audience
We have an exceptional team of professional writers with a great deal of experience. We love getting stuck into understanding our clients’ businesses and services, no matter how complex.
Some of the B2B copywriting examples that you may have heard of and wish for us to implement or improve can include:
Other examples that are specific to a B2B audience
The sales process for a B2B company can often be longer and more considered than with a B2C audience.
As such, some businesses aim to provide their customers with useful information for every stage of the buying process. The aim is to keep their services at the forefront of the customer’s journey, and ultimately win business by solving customer problems with really helpful content.
Some examples of how we can help you to achieve this can include:
For more information about our B2B copywriting services, book a call:
"We hired Ellen to deliver monthly narratives to a newly created blog area on our online recruitment sites JobsInCredit & JobsInRisk. Ellen has a fantastic knowledge of not only the credit industry, but critically for us, how to deliver results in the online social media space. Our sites have now been acquired, and due to the quality of Ellen's contribution we have recommended that Ellen continues with us as a supplier moving forward."
"Nellie PR has worked with East Midlands Development Agency (emda) on the copywriting and production of our quarterly newsletter – emda News – since Spring 2008, which is distributed to over 11,500 people. They have achieved extremely good results for us. Nellie PR’s work on emda News has been very thorough and professional and achieved the required objectives."
"Ellen consistently exceeded my expectations with her keen eye for attention to detail, excellent copywriting skills and a very friendly and personable approach. I thoroughly enjoyed working with Ellen and the two whitepapers she wrote are of the highest quality, so the results are excellent."
"Ellen is an outstanding PR professional who has a keen eye for a potential story and an excellent writing style. She can always be relied upon to produce the goods on time and to an excellent standard. This kind of reliability is clearly essential in the publishing industry."
"Understanding the kind of content that a particular journalist needs is key to success as a PR. Many don't get it right but Ellen is one of the PRs who does. She knows what makes a good story and just how to get the attention of us hacks! Highly recommended"