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B2B Copywriting & Content Creation

Bringing your story out of the shadows

Writing about your own business is hard, and if you work in-house in a large corporate or complex organisation – you need a B2B copywriting team that’s proactive and has great attention to detail.

With a specialism in copywriting for technology, data and financial services companies, we know that it takes thorough research and technical skill to create successful written content for B2B audiences. 

We quickly develop an in-depth understanding of your business, aiming to know it as well as you, and feel like an extension to your team in no time.

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“Ellen consistently exceeded my expectations with her keen eye for attention to detail, excellent copywriting skills and a very friendly and personable approach. I thoroughly enjoyed working with Ellen and the results are excellent.”

Kerry Leech
B2B Content Strategy Director

What is B2B copywriting?

B2B copywriting is the act of creating written content that communicates your products or services effectively to your target business audience. We turn complexity into clarity. 

This copy is most often published on your website, social media, PR campaigns, or printed in company documents like brochures.

Why having a specialist B2B copywriter matters

Buying decisions, even for businesses who are selling to other businesses, are still made by humans – not search engines. A good B2B copywriter will ensure that overly complex buzzwords and boring technical jargon is not the focus of your website or marketing copy. 

Clear communication of your expertise, products, ideas and ethos builds that all-important trust with your customers, turning complexity into clarity, and leads into sales. 

A specialist B2B copywriter will help your business to communicate more effectively with the people who you want to bring in and retain as customers.

Who is B2B copywriting for?

B2B copywriting is important for any business who is selling their products or services to another business.

We have a particular specialism in writing for:

  • Financial services 
  • Tech companies
  • Family businesses
  • Manufacturers 
  • Membership organisations
  • Corporate and professional service firms.

Book a call and we can discuss your content and B2B copywriting requirements.

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Examples of copywriting tasks which are used for a B2B audience

We have an exceptional team of professional writers with a great deal of experience. We love getting stuck into understanding our clients’ businesses and services, no matter how complex.

Some of the B2B copywriting examples that you may have heard of and wish for us to implement or improve can include:

  • Website content
  • Award entries
  • Email list building and newsletter campaigns
  • Social media content, such as LinkedIn posts and articles
  • Content audits to generate ideas and research to inform your content strategy
  • Help to uncover and tell your business story through proposition, messaging and business storytelling
  • Content and PR strategies to help you understand your prospects, customers and key business areas so that all of your content, tone of voice and values resonate across your business.

Other examples that are specific to a B2B audience

The sales process for a B2B company can often be longer and more considered than with a B2C audience. 

As such, some businesses aim to provide their customers with useful information for every stage of the buying process. The aim is to keep their services at the forefront of the customer’s journey, and ultimately win business by solving customer problems with really helpful content. 

Some examples of how we can help you to achieve this can include:

  • Expert blog posts and live blogging of events, including webinars
  • Case studies and testimonials. Here are some tips on writing case studies
  • Interviews with customers and contacts
  • Work with broadcast journalists and printed media, such as SME magazines
  • Guides, white papers and ebooks
  • Thought leadership and editorial content such as opinion articles and by-lines, guest blog posts and columns
  • Research and data-led reports – commissioning research for thought leadership and lead generation
  • Content marketing, strategy and plans to audit and align your content across the customer journey.
  • Re-purposing assets to get the most out of all of your content and PR investments, such as turning webinars or conference presentations into ebooks and white papers for social media and SEO.

For more information about our B2B copywriting services, book a call:

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Recent Work

White papers

Series of white papers for a FTSE 100 company to reach and start conversations with a new audience.

Lead generation

Commissioned research and created thought leadership reports generating hundreds of leads.

Content strategy

Content strategy, content ideas and messaging for a B2B tech business to drive awareness and leads.