Communication and PR for the reputation you deserve
Stop holding yourself back. With the PR that PAYS programme you will experience the real power and impact of strategic communication and PR. Using the PAYS™ framework, Ellen Carroll will personally guide you to create, implement and benefit from a strategic and joined-up approach that delivers relationships, reputation, and recognition.
What will you gain?

Results
At the end of the PR that PAYS™ programme, you’ll have the metrics and results at your fingertips to prove the value and impact of your PR activity.

Strategy
You’ll be strategic with a transformational PR plan in place – one that delivers real impact for your own business or the organisation you work for.

Support
You’ll have clarity and feel supported, encouraged and well-connected giving you the confidence to implement everything you’ve learned.
How does it work?
The PR that PAYS™ programme is delivered over four PAYS modules – providing a proven PAYS framework and path for you to follow to identify your Purpose, create your Assets, measure your Yield and then Sustain your success. The programme is accredited by the PRCA and you can choose the best level of support to suit you, online or face-to-face, community membership, one-to-one or with your team.
P = PURPOSE
Identify your purpose and have a clear understanding of where you are now and where you want to be – what would success look like to you?
A = ASSETS
Create your PR that PAYS plan and a compelling set of assets to achieve your Purpose.
Y = YIELD
Agree on your metrics and measures to record and celebrate the value of your PR – your PR Yield.
S = SUSTAIN
Keep your success going with a priority checklist of activity and the tools to sustain your PR success for the long term.

Who is this course for?

Business owners & leaders
Fed up of being over-shadowed and not getting the recognition you deserve. You are ready to step things up, build relationships, reputation and recognition for your business or organisation.

Marketing practioners
With increasing PR and comms responsibility – seeking specialist PR support and guidance, and looking to stop wasting time and money on PR that doesn’t work.

PR & comms practitioners
Who are looking to get off the tactical hamster wheel, with the headspace and support to be more strategic and able to demonstrate value, and really make a strategic impact.
Choose your programme
On demand
Join the membership community
On-demand access: learn when you want to learn
Over 10 hours of video lessons
Monthly drop-in sessions
Templates, toolkits, and worksheets
A private community group for ongoing support and opportunities
Annual get-together and success celebration.
VIP Live
One-to-one kick-off call
Four intensive PAYS sessions
Live video lessons
Go at your own pace option
Monthly drop-in sessions
Expert guests
Templates, toolkits and worksheets
Strategy review
Private community group for ongoing support and opportunities
12-month access to the programme online
Annual get-together and success celebration.
In-person
One-to-one kick-off call
Four in-person strategy sessions
Quarterly check-in-sessions
12-month plan review
Full online access to PR that PAYS programme
Templates, toolkits, and worksheets
Private community group for ongoing support and opportunities bespoke to you
Added bonus sessions
24-month access to the online programme
Exclusive discounts on future services and training
Free access to Pitch Craft for Press Coverage training
Annual get-together and success celebration.
Your instructor and guide
Ellen Carroll
Ellen Carroll is a strategic communication and public relations expert. Delivering public relations to be proud of, Ellen loves helping people, businesses, and organisations to step out of the shadows to create opportunity, demonstrate value and secure real impact with PR that PAYS™. At the PR coalface for more than 26 years, Ellen has worked in-house, agency-side, freelance and as a business owner – running Nellie PR for over 16 years. A PR champion who is both strategic and a doer, Ellen is a PRCA Measurement Champion, member of the CIPR, Women in PR and the PRCA (PR & Comms coach and mentor). She is also the PR and Comms specialist for Propolis, the global B2B marketing community and will be right by your side throughout the PR the PAYS™ programme and in our community.
You can connect with Ellen on LinkedIn: Ellen Carroll LinkedIn.

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