Communications and PR for the reputation you deserve
Create your communications and public relations plan to build reputation, attract opportunity, increase impact and sales. PR that PAYS™ is an online programme with mentoring and lots of hands-on support that delivers real transformative results.
What will you gain?

Results
At the end of the PR that PAYS™ programme, you’ll have the metrics at your fingertips to prove the value and impact of your PR activity.

Strategy
You’ll be strategic with a transformational PR plan in place – one that delivers real impact for your own business or the organisation you work for.

Support
You’ll feel supported, encouraged and well-connected giving you the confidence to implement everything you’ve learned.
How does it work?
The PR that PAYS™ programme is delivered over four PAYS modules – providing a proven PAYS path for you to follow to identify your Purpose, create your Assets, measure your Yield and then Sustain your success. The programme is accredited by the PRCA and you can choose the best level of support to suit you.
P = PURPOSE
Identify your purpose and have a clear understanding of where you are now and where you want to be – what would success look like to you?
A = ASSETS
Create your PR that PAYS plan and a compelling set of assets to achieve your Purpose.
Y = YIELD
Agree your metrics and measures to record and celebrate the value of your PR – your PR Yield.
S = SUSTAIN
Keep your success going with a priority checklist of activity and the tools to sustain your PR success for the long term.

Who is this course for?

Business owners & leaders
Who are looking to do their own PR better – be more strategic, planned and focused to generate more profitable business.

Marketing practioners
With increasing PR and comms responsibility – seeking specialist PR support and guidance, and looking to stop wasting time and money on PR that doesn’t work.

PR & comms practitioners
Who are looking to get off the tactical hamster wheel, with the headspace and support to be more strategic and able to demonstrate their value.
Choose your programme
On-demand
Pay monthly membership option
Over 10 hours of video lessons
Monthly drop-in sessions
Templates, toolkits, and worksheets
A private community group for ongoing support.
Live
One-to-one kick-off call
Three one-to-one mentoring sessions
12-week live video lessons
Go at your own pace option
Weekly Q&As
Monthly group drop-in sessions
Quarterly planning sessions
Expert guests
Template, toolkits and worksheets
Free access training, including
Strategy review
Private community group for ongoing support.
One-to-one
One-to-one kick-off call
Monthly one-to-one mentoring sessions
Quarterly plan review
Full access to PR that PAYS programme
Templates, toolkits, and worksheets
Private Facebook community group for ongoing support
Added bonus sessions and access to live training
Two year’s access to your course
Exclusive discounts on future services and training
Free access to Pitch Craft for Press Coverage training.
Your trainer

Ellen Carroll
Ellen Carroll is a strategic communications, PR and marketing consultant. Delivering public relations to be proud of, Ellen loves helping people, businesses, and organisations to step out of the shadows to create opportunity, demonstrate value and secure real impact with PR that PAYS™. At the PR coalface for more than 22 years, Ellen has worked in-house, agency-side, freelance and as a business owner – running Nellie PR for over 14 years. A PR champion who is both strategic and a doer, Ellen is a PRCA Measurement Champion, member of the CIPR, Women in PR and the PRCA. She is also an Accredited Watertight Marketing Practitioner. She has worked with the likes of Experian, Aviva, David Nieper and Thomson Reuters and will be by your side throughout the PR the PAYS™ programme.
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