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PR that PAYS™ PR Strategy Training

Communications and PR for the reputation you deserve

Create your communications and public relations plan to build reputation, attract opportunity, increase impact and sales. PR that PAYS™ is an online programme with mentoring and lots of hands-on support that delivers real transformative results.  

What will you gain?

PR andCommunications

Results

At the end of the PR that PAYS™ programme, you’ll have the metrics at your fingertips to prove the value and impact of your PR activity.

Content and B2BCopywriting

Strategy

You’ll be strategic with a transformational PR plan in place – one that delivers real impact for your own business or the organisation you work for.

WatertightMarketing

Support

You’ll feel supported, encouraged and well-connected giving you the confidence to implement everything you’ve learned.

How does it work?

The PR that PAYS™ programme is delivered over four PAYS modules – providing a proven PAYS path for you to follow to identify your Purpose, create your Assets, measure your Yield and then Sustain your success. The programme is accredited by the PRCA and you can choose the best level of support to suit you. 

P = PURPOSE

Identify your purpose and have a clear understanding of where you are now and where you want to be – what would success look like to you?  

A = ASSETS

Create your PR that PAYS plan and a compelling set of assets to achieve your Purpose.

Y = YIELD

Agree your metrics and measures to record and celebrate the value of your PR – your PR Yield.

S = SUSTAIN

Keep your success going with a priority checklist of activity and the tools to sustain your PR success for the long term.

PAYS™

Who is this course for?

PR andCommunications

Business owners & leaders

Who are looking to do their own PR better – be more strategic, planned and focused to generate more profitable business.

Content and B2BCopywriting

Marketing practioners

With increasing PR and comms responsibility – seeking specialist PR support and guidance, and looking to stop wasting time and money on PR that doesn’t work.

WatertightMarketing

PR & comms practitioners

Who are looking to get off the tactical hamster wheel, with the headspace and support to be more strategic and able to demonstrate their value.

PR that PAYS™

The PR that PAYS™ programme is delivered online and you can access all the lessons, on-demand, at any time. Weekly Q&As will keep you on track and you’ll have plenty of opportunities to ask questions and get support with your most pressing PR challenges. You also get lots of free bonuses, including PR strategy templates and measurement toolkits to save you time, money, and patience. Book a one-to-one call with Ellen to see if PR that PAYS™ is right for you.

Louise Hart

"Lots of enquiries since we started working with you and we’ve upped our strategy game with our marketing! Your sessions with us have been so beneficial."

Louise Hart
Associate Interior Designer | Fruition Design

Virginia Rubio Barbero

"PR that PAYS is the perfect training. With online classes and tools, you create your own PR plan and get the supervision of an expert all the way, so you don’t feel lost in your planning. From the beginning, I’ve had the help and support of Ellen, who has explained every step and answered all my questions. Progressing through the course is very easy. I’d highly recommend it to any marketing or PR professional, but also to small business owners that need to put their company on the map!"

Virginia Rubio Barbero
Marketing Officer | Devon County Council

Jaki Bent

"Although we have a lot of passion, we were and are really up against it in terms of the limited time available to dedicate to our PR and marketing. However, thanks to the PR that PAYS programme, we now have more focus, are building our strategy and are well on our way to having a real PR plan in place. Slowly and steadily we are putting into practice much of what we've learned and it is starting to pay off. At the same time, it is helping us to measure what is working - so we know where best to spend our time and energy effectively."

Jaki Bent
Founder | If Everyone Cares & aDoddle.org

Fiona Geeson

"It has been invaluable to have Ellen as an experienced ‘sounding board’. The PR that PAYS programme has enabled me to follow a more coherent, logical structure – helping me to take a better approach to my PR and marketing strategy. Ellen is extremely knowledgeable, experienced and helpful and the programme has given me the confidence that I’m on the right path."

Fiona Geeson
Marketing Communications Manager | Ashfield Meetings & Events

Charlotte Gatward

"Thank you again for all your help. So happy I joined your programme! I always come away from our calls feeling so energised and inspired and the programme has really helped us to get clarity on our purpose. As a result, our messages are now all consistent and our PR is really focused and achieving great results."

Charlotte Gatward
Owner | Gatwards of Hitchin, the UK’s oldest family jewellers

Choose your programme

On-demand

£500

Pay monthly membership option
Over 10 hours of video lessons
Monthly drop-in sessions
Templates, toolkits, and worksheets
A private community group for ongoing support.

Live

£1750

One-to-one kick-off call
Three one-to-one mentoring sessions
12-week live video lessons
Go at your own pace option
Weekly Q&As
Monthly group drop-in sessions
Quarterly planning sessions
Expert guests
Template, toolkits and worksheets
Free access training, including
Strategy review
Private community group for ongoing support.

One-to-one

£5000

One-to-one kick-off call
Monthly one-to-one mentoring sessions
Quarterly plan review
Full access to PR that PAYS programme
Templates, toolkits, and worksheets
Private Facebook community group for ongoing support
Added bonus sessions and access to live training
Two year’s access to your course
Exclusive discounts on future services and training
Free access to Pitch Craft for Press Coverage training.

Your trainer

Ellen Carroll

Ellen Carroll is a strategic communications, PR and marketing consultant. Delivering public relations to be proud of, Ellen loves helping people, businesses, and organisations to step out of the shadows to create opportunity, demonstrate value and secure real impact with PR that PAYS™. At the PR coalface for more than 22 years, Ellen has worked in-house, agency-side, freelance and as a business owner – running Nellie PR for over 14 years. A PR champion who is both strategic and a doer, Ellen is a PRCA Measurement Champion, member of the CIPR, Women in PR and the PRCA. She is also an Accredited Watertight Marketing Practitioner. She has worked with the likes of Experian, Aviva, David Nieper and Thomson Reuters and will be by your side throughout the PR the PAYS™ programme.

Member of

PRCA
Women in PR
CIPR Member
PRCA Approved

Find out more

If you’re interested in finding out more about the PR that PAYS™ programme, and the different options and support provided, please book a call with Ellen.