How to pitch to the media and secure high-profile press coverage

Learn how to pitch with confidence, secure earned media and press coverage, and build trusted relationships with journalists. Whether you’re new to media pitching or want to brush up on your earned media pitching skills to broadcast media, nationals, trade press, podcasts, and influencers, you can choose the right media pitching training to suit you and your organisation.

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What will you gain?

Experience

Stop guessing what works. Gain hands-on practice with direct feedback on your pitches, learn from real-life examples of success, and get support from a community that understands your challenges and champions you.

Confidence

Replace anxiety with a proven framework. Master the craft of media pitching, and build genuine long-term relationships with journalists, and get your specific questions answered so you can communicate with confidence.

Results

Pitch Craft for Press Coverage participants have secured coverage in top-tier nationals like The Telegraph, The Times, the BBC, and strong coverage and opportunities across the media. We don’t just teach you how to get featured; we celebrate your success with you.

How does it work?

Pitch Craft for Press Coverage™ media pitching training is no ordinary training. Highly practical, you’ll get lots of support and access to advice, tools, tips, media coverage opportunities, and journalist interviews. We share successful pitch examples, and you’ll take part in practical exercises to craft media pitches with live feedback and ongoing press coverage support.

Our Pitch Craft for Press Coverage™ media pitching training is available in a couple of different ways:

Pitch Craft for Press Coverage Masterclass

Ellen Carroll runs regular live masterclasses for small groups. Sign up to our waiting list and we will let you know when the next masterclass is running. The Pitch Craft for Press Coverage Masterclass is highly practical and is great for beginners and those looking for a media pitching refresher.

Mastermind and mentoring programme

Join our waitlist for the Pitch Craft for Press Coverage Mastermind and mentoring programme. Six weeks of live training, mentoring support over 12 months with a monthly Q&A and pitch clinic, journalist interviews, on-demand training, and a supportive community to share successes with regular pitch clinic sessions, access to media requests, and opportunities.

Individual, in-person, and team training

From power hour in-house pitching sessions to strategy days, in-person masterclasses and bespoke workshops – these supportive sessions for groups or individuals are designed to suit you, your organisation, or your team. You can also book Ellen to speak.

Pitch Craft for Press Coverage™ media training is ‘pre-approved for Chartered Institute of Public Relations (CIPR) CPD’, and is accredited by the PRCA. You’ll earn CPD points for attending our training.

The media pitching masterclass covers:

The value of earned press coverage
The challenge of pitching and selling in your story
Mistakes to avoid
Opportunities and why good Pitch Craft is needed – what makes a good pitch
How to research the press and media contacts with tips on building your press list
Opportunities to secure press coverage from features to interviews, articles and everything else in between
The power of the hook and crafting a great story
How to craft and structure your pitch
The importance of the subject line
Vital information to include
How to provide extra value and make it easier for the media to use your pitch
Advice on AI
How to pitch: guidance on email, telephone, and social media pitching
Relationship-building for long-term success
Building on your success, what next and how to amplify your press coverage
Dealing with rejection
Building confidence and Pitch Craft expertise
Sharing and celebrating your success.

Our Media Pitching Training is Best for:

Business owners, founders & leaders

Want to become better known as a brand or subject matter expert in your sector? Find out how to stop hiding your light and share your story. You’ll discover how to secure press coverage for you and your business, pitch with confidence, and make long-term connections to build your brand’s authority and long-term media opportunities.

In-house Comms & PR practitioners

Learn how to pitch to the media or freshen up your media pitching skills. For many comms pros, media pitching is a source of anxiety. Whether you’re a beginner frozen with self-doubt or a seasoned practitioner whose pitches are no longer landing, we will work alongside you to replace fear with confidence, sharpen rusty skills, and turn your efforts into the consistent, high-quality coverage your brand deserves.

Marketing practitioners

as ‘PR’ suddenly landed on your to-do list? Whether you’re now being asked to pitch to the media, tasked with appointing the right PR agency, or need to know if your current one is truly delivering, Pitch Craft for Press Coverage™ provides the clarity you need. You’ll master how to secure the earned press that builds powerful credibility, authority and brand trust.

“Loved it! So much more than how to craft a pitch.”

“Totally boosted confidence to share our story.”

“I learned more about the process for gaining PR than I’ve learnt in 20 years.”

“After just one session, I saw a noted difference in my correspondence with the press and much better returns on my outreach.”

BOOK A CALL IF YOU WANT TO BOOK A BESPOKE ONE-TO-ONE, GROUP OR IN PERSON WORKSHOP

“The training provided by Nellie PR was invaluable in giving our team the confidence to pitch story ideas to journalists in an effective and compelling way. I’d recommend the training to any other PR agencies out there wanting to upskill their team – it’s a fantastic resource and well worth the time.“

George Beard

Director | MPC

“The webinar was extremely useful and had many transferable skills. I couldn’t recommend it enough.“

Kira Daly

Public Relations Executive | ADPR

“Thank you for such a great workshop today, lots of ideas and takeaways. Was great to hear that a little effort goes a long way – totally boosted confidence to share our story.“

Tammy Devonald

Ringleader of Creative Operations | Ovation Finance

“I really enjoyed understanding the structure of pitching and the importance of reputation. As a newcomer to PR this workshop was excellent to hear other opinions and learn from Ellen’s experience. Pre-event info was helpful and smooth and the resources were also very helpful.“

Bobby Marsh

PR & Digital Marketing Executive | OggaDoon

“Really informative session, well-tailored to the mix of experience in the room. Relaxed, informal atmosphere helped and encouraged the group to share thoughts and ideas. Session length was perfect and kept attention“

Kirstie Price

PR Executive | Apetito UK

“Excellent. Ellen provides a wealth of knowledge, experience and examples to bring the learnings to life. I really enjoyed my morning, thank you.“

Angela Rimmer

Growth Marketing Consultant | Angela Consulting

“A really inspiring session – with perfect levels of pace and interaction. It was a good touch to be able to work on our own press pitches to make it more relevant and personal. I learned some great top tips.“

Dawn Baxter

Communications Coordinator | SETsquared Exeter

“Really useful pointers and I have found it helpful to take a step back and put yourself in the journalist’s shoes. Definitely feel more confident in approaching publications.“

Leanne Hollington

External Communications Coordinator | PKF Francis Clark

“Really useful tips and advice to help us through the whole process of pitching to press to hopefully gain better coverage and to build better relationships with our media contacts. I found it very useful to have my own pitch with me and I could see instantly where I had gone wrong in the past.“

Emma Potter

Marketing Executive | PKF Francis Clark

“Five out of five! I’ve never been a fan of pitching to the media and Ellen’s course provided the confidence boost I wanted. Packed full of useful tips, the short training session provided an excellent forum to both ask questions and share ideas around the table. After the training, we were invited to send a practice pitch to Ellen for feedback – what a great idea offering brilliant additional value.“

Alison Hadley

Marketing and Communications Freelancer

“Fantastic session, really useful and full of lots of helpful tips for producing high-quality pitches. As a relative ‘newbie’ to PR, I have learned lots and am looking forward to implementing!“

Holly Whitehead

Co-founder | Growth Guides and Head of Marketing | Securious

“Loved it! So much more than how to craft a pitch. Please come back to Bristol.“

Joady Roberts

Creative Director | Infectious PR

“Nice relaxed yet professional atmosphere and feel to the session. Key tips were presented really clearly. Really informative, will make full use and let you know how I get on.“

Katherine Dyer

Marketing Communications Manager | HCI

“Fantastic short course. Helped me to identify how we will need to build our pitch strategy which hopefully will feed into our growing business. Loved the templates.“

Kalkidan Legesse

Creative Director & Founder l Sancho’s

“Despite being in PR for more than 10 years, I decided to attend some training workshops to refresh my skills and pick up new tips during the lockdown – I came across Ellen’s Pitch Craft workshop. It was time well-spent picking up some new tips as well as reinforcing much of what I knew. After the workshop I had a follow up call with Ellen who gave some guidance on approaching a new client which I found very useful. I highly recommend attending Ellen’s training sessions and having her as a trusted PR person to bounce ideas off.“

Sharmee Mavadia

Founder | SharpPR

“Brilliant workshop today by Ellen Carroll, I’ve worked with PRs and managed PR staff for many years, but in only three hours I learned more about the process for gaining PR than I’ve learnt in 20 years.“

Kelly Ballard

Freelancer Marketer | Kelly Ballard Marketing

“Today’s Pitch Craft session was so insightful and helpful! Being quite new to the PR world it was great for me to get some more understanding of how to pitch well! Plus, it really helped me as I managed to get some coverage for a client in a publication they were hoping for by using some of the tips you gave!“

Charlotte Bown

Account Executive | Leapfrog PR

Media Pitching Training that Delivers

Masterclass

£330

BOOK NOW

Great for beginners & people needing a refresher or looking to overcome their fear of pitching.
Small group 8 person cohort.
Live masterclass with Q&A.
Practical exercises to craft a pitch.
Pitch feedback.
1-2-1 follow-up pick my brain session.
Follow-up resources and success reunion.
PRCA Accredited.
Discounts for charities and not-for-profits.

Mastermind

£1800

JOIN WAIT LIST

Looking for long-term support, access to interview and press coverage opportunities.
Live weekly training over six weeks.
12-month mentoring support.
Small group cohorts.
Monthly Q&A and pitch clinic.
On-demand training.
1-2-1 support session.
Interviews with journalists and influencers.
Access to toolkits and resources, including media moves.
Pitch clinic.
Private community group for ongoing support and press coverage opportunities.
Discounts for charities and not-for-profits.

Team Session

£POA

BOOK A DISCOVERY CALL

If you’re not sure what media pitching support you need or are looking to outsource your earned media and media relations strategy and activity to Nellie PR, book a free discovery call.
Lots of options to choose from such as:
Power hour.
Fully tailored workshop, strategy day or masterclasses for you, your team or organisation.
Discounts for charities and not-for-profits.

Your trainer

Ellen Carroll

Ellen Carroll is your guide to Pitch Craft for Press Coverage media pitching training – sharing her media pitching experience and expertise gained from over 30 years’ of pitching and securing earned press coverage and opportunities right across the media landscape from the likes of BBC Breakfast and Radio 4, FT, The Times, Telegraph and Guardian, regional newspapers, glossy, business magazines, blogs, podcasts, trade, online and broadcast media.

A PR champion who is both strategic and a doer, Ellen is a PRCA Measurement Champion, member of the CIPR, Women in PR, and PRCA. She is also the PR and Comms specialist for Propolis, the global B2B marketing community.

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Find out more

If you’re interested in finding out more about Pitch Craft for Press Coverage™ and the different options and support provided, please book a call with Ellen.

BOOK A DISCOVERY
CALL

Pitch Craft for Press Coverage™ Media Pitching Training