How to pitch to the media and secure high-profile press coverage
Learn how to pitch with confidence or brush up on your media pitching skills to secure better press coverage. Come along to one of our online sessions in return for a small donation to our local food bank, book a one-to-one session, or sign up for a bespoke workshop.
What will you gain?
Experience
You’ll get lots of practice is the craft of media pitching with live feedback on media pitches, access to real-life successful pitch examples and a supportive community.
Confidence
Build stronger relationships with the media and be more confident in your media pitching skills by learning how to craft and structure your pitch, and get your questions answered.
Results
People who have done our training have secured press coverage in the national press, including The Telegraph, Times and the BBC and you’ll also get the opportunity to share your success.
How does it work?
Pitch Craft for Press Coverage™ media pitching training is no ordinary training. Highly practical, you’ll get lots of support and access to advice, tools, tips, media coverage opportunities and journalist interviews. We share successful pitch examples and you’ll take part in practical exercises to craft media pitches with live feedback and ongoing press coverage support.
Our Pitch Craft for Press Coverage™ media pitching training is available in a couple of different ways:
Live and on-demand
We run regular live and on-demand online training sessions. Book on our next live event here or sign-up to our ‘first to know’ waiting list and we will let you know when our next sessions are running.
Membership community
Join our supportive membership community and get on-demand training in the art of Pitch Craft for Press coverage and live training and feedback sessions, access to our little black book of contacts, media requests, and opportunities. Ask questions, build relationships, get feedback on your pitches, and share your success.
Individual and team training
These supportive and highly practical media pitching workshops for groups or individuals are specially tailored to you, your organisation, or your team. You’ll get to work on your own pitch with individual feedback and review, access to media pitch templates, and lots of support to build your confidence and give you the skills to build stronger relationships with the media and secure great press coverage. Book a call with Ellen to talk through your media pitching challenges and get the training and support you need.
Pitch Craft for Press Coverage™ media training is ‘pre-approved for Chartered Institute of Public Relations (CIPR) CPD’, and is accredited by the PRCA. You’ll earn CPD points for attending our online training, and learn:
Secure Better Press Coverage
Business owners and leaders
Stop hiding your light. If you would like to become better known, find and share your story and secure press coverage for you and your business. Pitch Craft for Press Coverage™ will teach you the skills to step out of the shadows to tell your story and be better connected.
PR and Comms practitioners
Learn how to pitch to the media or freshen up your media pitching skills. Pitch Craft for Press Coverage™ will help you to gain more confidence, build your skills, and secure better press coverage and opportunities.
Marketing practitioners
Understand the value of earned press coverage and develop your skills to build relationships with the media, ensure great press coverage and build credibility and thought leadership.
Choose your Training
Membership
Pitch Craft for Press Coverage training on-demand
Live monthly training and Q&A sessions
Feedback on pitches
Access to our black book of journalist contacts
Interviews with journalists
Resources shared,
Exclusive discounts on future services and training
Private community group for ongoing support and press coverage opportunities
Annual 12-month access (£360*) and monthly membership option from £30* per month
*Special September launch price only.
Individual Session
90-minute video call with Ellen Carroll
Includes one-hour media pitch training
1-to-1 pitch review and feedback
30-minute Q&A follow up
Media moves and journalist updates
Templates
Toolkits and worksheets
Private community group for ongoing support and press coverage opportunities
Exclusive discounts on future services and training
Success celebrations
The workshop is accredited by the PRCA and attendees can log 10 CPD points for attending plus extra points for the follow-up
Join membership community, first month is free, with all the benefits and support.
Team Session
Online workshop for up to four people
Opportunity to submit a media pitch in advance for live feedback
One-hour training and 30-minute Q&A
Media pitch training and advice
Selected pitch feedback
Opportunity to resubmit media pitch for further feedback
Follow-up one-hour group session and Q&A
Media moves and journalist updates
Media contacts
Templates, toolkits and worksheets
Opportunities to book extra time including one-to-one sessions
Private Facebook community group for ongoing support and press coverage opportunities,
Exclusive discounts on future services and training
Success celebrations
Earn CPD points
Free 12-month access to the membership community.
Your trainer
Ellen Carroll
Ellen Carroll is your guide to Pitch Craft for Press Coverage media pitching training – sharing her media pitching experience and expertise gained from over 25 years’ of pitching and securing earned press coverage and opportunities right across the media landscape from the likes of BBC Breakfast and Radio 4, FT, The Times, Telegraph and Guardian, regional newspapers, glossy, business magazines, blogs, podcasts, trade, online and broadcast media.
A PR champion who is both strategic and a doer, Ellen is a PRCA Measurement Champion, member of the CIPR, Women in PR and the PRCA (PR & Comms coach and mentor). She is also the PR and Comms specialist for Propolis, the global B2B marketing community.