Building your PR email list can seem daunting, especially when there seem to be 1001 journalists to keep track of all at once. But thankfully,…
Top 10 places to bag yourself great images for free. Did you know that a tweet with a picture is 18% more likely to get…
Looking for a new Public Relations agency? A PR brief is key to finding a good match. In my time at the PR coalface, I’ve managed…
Writing Case Studies The value of writing case studies should never be underestimated. They are one of the best ways in which you can bring…
Any business serious about its PR strategy will need a presence online, and as part of that a ‘press room’ or ‘media centre’ element to…
If you are looking at undertaking a PR campaign, the very first thing you need to consider is who your target audience is. This might…
When you come to write copy for your website you need to adopt a different mindset than if you were writing a brochure or newsletter. One…
When it comes to promoting your business, one of the most important tools at your disposal is your biography. You can talk until you are…
So, you’ve got your blog, you’ve got your Twitter account and you’re fully engaged on Facebook. Your brand and social media are now synched in…
Content marketing – no need for another dress. I spent last Saturday afternoon shopping for a new outfit to go out in that night. It’s…
Twitter is great for supporting live events. As more and more of us trade nationally and in a global marketplace, so attending all ‘must go…
Yesterday I attended an Email Marketing course held in the East Midlands Chambers of Commerce building at the NG2 Business Park (for all those who…
