search

Categories

Top 10 Tips for Writing Better Case Studies

Writing Case Studies The value of writing case studies should never be underestimated. They are one of the best ways in which you can bring…

How to create a great online press room – ten tips

Any business serious about its PR strategy will need a presence online, and as part of that a ‘press room’ or ‘media centre’ element to…

Are B2B and B2C communications different animals?

If you are looking at undertaking a PR campaign, the very first thing you need to consider is who your target audience is. This might…

Effective copywriting for the web

When you come to write copy for your website you need to adopt a different mindset than if you were writing a brochure or newsletter. One…

Are your customers buying your bio?

When it comes to promoting your business, one of the most important tools at your disposal is your biography. You can talk until you are…

Ignoring the social media time traps

So, you’ve got your blog, you’ve got your Twitter account and you’re fully engaged on Facebook. Your brand and social media are now synched in…

Content Marketing

Content marketing – no need for another dress. I spent last Saturday afternoon shopping for a new outfit to go out in that night.  It’s…

Hashtag Event Revolution

Twitter is great for supporting live events. As more and more of us trade nationally and in a global marketplace, so attending all ‘must go…

Planning a B2B Email Marketing Campaign

Yesterday I attended an Email Marketing course held in the East Midlands Chambers of Commerce building at the NG2 Business Park (for all those who…

CIM event Nottingham - writing press releases

Thank you to everyone who attended my workshop at the CIM Power of Marketing Conference.  As promised, here's a link to the powerpoint presentation on how to…

Newsletter copywriting

We have just completed copywriting the latest newsletter from East Midlands Development Agency (emda).  emda News is published quarterly and Nellie PR provided all the…