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Top 5 B2B copywriting tips

Note: for these B2B copywriting tips, we spoke to professional copywriter Steve Howson. Writing about your business is hard. You know everything there is to…

How to Write a B2B Copywriting Brief

In the bustling world of B2B, nothing is more important than your communications. Your audience is busy and unlikely to waste time on content that…

How To Measure Digital PR

In partnership with CARMA, the 2021 PRCA Measurement Conference came around once again to deliver the latest trends, insights and opportunities that are due to…

How to Build Your PR Tech Stack

In partnership with CARMA, the 2021 PRCA Measurement Conference brought about brand-new insights, trends and opportunities impacting PR measurement, the PR tech stack, and digital…

How to Develop a PR Measurement Framework

The PRCA Measurement Conference, in partnership with CARMA – the global media intelligence company – was hosted on Nov 30th 2021. The online conference looked…

An Inside Look at a Pitch Craft for Press Coverage Event

The value of an excellent pitch As Nellie PR’s director Ellen Carroll points out, the true value of a well-crafted pitch isn’t just securing great…

How to Collect and Project Manage a Successful Research Project

As part of the CIPR South West virtual learning series, Joey Green and Anita Kershaw, from Censuswide research consultancy, hosted an event on how to…

How to be a Thought Leader

Do you want to step out of the shadows as a thought leader? Or, help your client or a member of your team to work towards thought leadership?

Pitch Craft Guide to Media Pitching: Secure Press Coverage

Secure earned media coverage with our Pitch Craft Guide to Media Pitching.  Halloween is coming up, and what perfect excuse to face some of your…

20 Ways to Amplify your Press Coverage

All too often, you secure some long-awaited press coverage but then fail to make the most of your success. But success breeds success, and press…

Illustration for PR and Live events

I absolutely love illustration but find myself visually inept – I’m more of a words person. But that doesn’t stop me looking on longingly and…

How do you get people excited about something they cannot see on social media?

Why can’t they see it on social media?  Social media isn’t the be-all and end-all, but perhaps you are too close to your business or…