Why can’t they see it on social media? Social media isn’t the be-all and end-all, but perhaps you are too close to your business or…
How do you promote your product when it's something people do not know exists and therefore rarely search on Google for it? Well, there are…
Ask yourself the question – what would happen if? Then work back and try and have the processes in place so you can handle it.…
We get lots of favourable press, and occasional TV coverage, but we find it difficult to turn that exposure into charity donations. Is there a…
In short, daily. I would recommend that you spend time upfront getting your social media channels (perhaps choose a maximum of three) set up, up-and-running, and…
How to secure national press coverage Here’s a very old post I wrote that includes some tips on how to pitch to the BBC. Despite it…
Confused about PR Measurement? You’re not the only one. I’ve had lots of questions relating to measuring the success, impact and return on investment (ROI)…
Public relations questions and answers. ‘What is PR?’ — How many times can we be asked this question?! If you want to find out more…
LinkedIn or Facebook? What social media platform is best for marketing? If we are talking specifically which social media channel is best for marketing your…
How much should you spend on PR? If you are looking to appoint a PR agency, I would budget for a minimum of £2,000-£2,500 per…
Public relations (PR) is all about reputation and is very much a relationship business – building and maintaining good relationships with your publics (i.e. your…
Set up Google Alerts so you are alerted when your search term (your name, company name, product name etc.) gets a new mention on a website,…
