Public relations (PR) is all about reputation and is very much a relationship business – building and maintaining good relationships with your publics (i.e. your prospects and customers and the main influencers such as the media, gatekeepers and others that help influence the buying decision-making process, as an example.
In the past, people just used to think of public relations as a way of gaining publicity. Whilst it is still very true that media relations and getting coverage in the media is important and key tactic of PR – it is much wider than that – reaching out and building relationships, credibility and trust with other key ‘publics’ both direct to customers, for example, and indirectly such as bloggers, associations and government, thought leaders, online, the media etc.
The channels and tools we use are broad and focused on delivering results such as getting you and your business known (awareness) or driving sales. Key things PRs do include strategy, media relations, digital, online reputation management, social media, content marketing and writing.
What is PR? Official definitions from the CIPR and PRCA.
According to the Chartered Institute of Public Relations (CIPR):
“Public Relations is about reputation – the result of what you do, what you say and what others say about you.
“Public Relations is the discipline which looks after reputation, with the aim of earning understanding and support and influencing opinion and behaviour. It is the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organisation and its publics.”
According to the PRCA:
“Public Relations, or ‘PR’, is all about the way organisations communicate with the public, promote themselves, and build a positive reputation and public image.
“The way an organisation is represented in the media has a huge impact on how people perceive it. PR professionals try to influence the media to represent their organisation positively and communicate key messages.”
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