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SME Podcast: Start-Up Stories

Our favourite podcast for Small to Medium Enterprises. According to research conducted by Edison Research in 2016, an estimated 98 million people listen to podcasts…

How do you get people excited about something they cannot see on social media?

Why can’t they see it on social media?  Social media isn’t the be-all and end-all, but perhaps you are too close to your business or…

How do you market the invisible?

How do you promote your product when it's something people do not know exists and therefore rarely search on Google for it? Well, there are…

How do I know if we are ready to handle high profile coverage?

Ask yourself the question – what would happen if?  Then work back and try and have the processes in place so you can handle it.…

How do you turn PR coverage into donations?

We get lots of favourable press, and occasional TV coverage, but we find it difficult to turn that exposure into charity donations.  Is there a…

What frequency of social media activity works best…daily, weekly, ad hoc output etc?

In short, daily.  I would recommend that you spend time upfront getting your social media channels (perhaps choose a maximum of three) set up, up-and-running, and…

What are your top tips for securing national media coverage in serious daily newspapers or the BBC?

How to secure national press coverage Here’s a very old post I wrote that includes some tips on how to pitch to the BBC.  Despite it…

How do you Measure the Value of PR?

Confused about PR Measurement?  You’re not the only one. I’ve had lots of questions relating to measuring the success, impact and return on investment (ROI)…

PR Q and A

Public relations questions and answers. ‘What is PR?’ — How many times can we be asked this question?! If you want to find out more…

Does Facebook or Linkedin provide the best route to marketing one’s business?

LinkedIn or Facebook?  What social media platform is best for marketing? If we are talking specifically which social media channel is best for marketing your…

How much should you spend on PR?

How much should you spend on PR? If you are looking to appoint a PR agency, I would budget for a minimum of £2,000-£2,500 per…

What is PR?

Public relations (PR) is all about reputation and is very much a relationship business – building and maintaining good relationships with your publics (i.e. your…