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Ask yourself the question – what would happen if? Then work back and try and have the processes in place so you can handle it.…
We get lots of favourable press, and occasional TV coverage, but we find it difficult to turn that exposure into charity donations. Is there a…
In short, daily. I would recommend that you spend time upfront getting your social media channels (perhaps choose a maximum of three) set up, up-and-running, and…
How to secure national press coverage Here’s a very old post I wrote that includes some tips on how to pitch to the BBC. Despite it…
Confused about PR Measurement? You’re not the only one. I’ve had lots of questions relating to measuring the success, impact and return on investment (ROI)…
Public relations questions and answers. ‘What is PR?’ — How many times can we be asked this question?! If you want to find out more…
LinkedIn or Facebook? What social media platform is best for marketing? If we are talking specifically which social media channel is best for marketing your…
How much should you spend on PR? If you are looking to appoint a PR agency, I would budget for a minimum of £2,000-£2,500 per…
Public relations (PR) is all about reputation and is very much a relationship business – building and maintaining good relationships with your publics (i.e. your…
Set up Google Alerts so you are alerted when your search term (your name, company name, product name etc.) gets a new mention on a website,…
Building your PR email list can seem daunting, especially when there seem to be 1001 journalists to keep track of all at once. But thankfully,…
Top 10 places to bag yourself great images for free. Did you know that a tweet with a picture is 18% more likely to get…
