Latest Public Relations and Marketing News
Here’s my round-up of the latest PR and marketing news, and developments to keep us all on our toes and suitability informed.
As more brands hop on the influencer bandwagon, whether it be YouTubers, Instagrammers or others, Amazon is going all out to bring influencers on-board with its business. Amazon now offers a service in which influencers can have their own page with their favourite brand and product recommendations. Working on a commission basis, when a customer buys a product as a result of the Influencer – a cut of the revenue will be given to the influencer.
Measurement Month by AMEC is well underway. The initiative aims to highlight the importance of PR measurement. The event held around the Globe includes talks from industry leaders, panels, and workshops.
PR News opened nominations for their PR People Awards 2017 on 15th September. Know a great PR champion? Have a look at the 30+ categories and nominate.
AMEC is determined to spread the word that Advertising Value Equivalent’s (AVE) are an inadequate way to measure the value of PR. Read about their 22 reasons why AVE are not a valid metric system for measurement.
Facebook work on plans for ‘Instant Articles’
Facebook has vowed to help publishers by developing Instant Articles, a platform which will allow publications to put up a paywall after a user has read 10 articles. All proceeds will go directly to the publishers without Facebook taking a cut.The feature also aims to have the relevant publications logo next to the article, to ensure readers are more aware of the source. Yet this week it has been announced that Instant Articles will no longer be available through Facebook messenger. Recent studies on Instant Articles have shown that they account for 14.8% of publisher’s mobile traffic.