Financial services PR services
Our strategic financial services PR builds reputation, changes perceptions, and drives action.
You get the dedicated attention of our senior financial services PR team and will be in great company. We always deliver great results.
- Audit & PR Strategy: Comprehensive analysis of your current market positioning, brand reputation, and competitor share of voice, followed by a bespoke strategic roadmap designed for high-impact communication.
- PR campaigns for social, economic, and policy impact: centered on critical sector issues—including financial abuse, financial inclusion, vulnerable customer safeguards, probate delays, and wealth succession. We translate complex regulatory compliance and FCA guidance into authoritative narratives that position your organisation as an industry leader, shape public policy, and earn direct regulator endorsement.
- Press office support: retained, proactive and reactive press office support that builds and maintains strong media relationships. We excel at rapid newsjacking and reactive commentary, nurturing direct media and stakeholder relationships, and securing high-profile coverage across national print, personal finance pages, and major broadcast outlets including the BBC, Sky News, and ITV..
- Media relations and broadcast PR: securing top-tier media coverage across national, broadcast, trade, and podcast media. WE have strong relationships with financial, personal finance, and money journalists, with our financial PR clients regularly interviewed and featured in the media, including The Telegraph, The Times & Sunday Times, FT, Daily Mail / This is Money, Money Saving Expert, Which?, BBC Money Box, BBC You & Yours, Rip Off Britain, and many more.
- Policy change and influence: strategic campaigns targeting decision-makers, regulators, and stakeholders to shape policy discussions, inform regulation, and demonstrate definitive sector leadership.
- Online visibility, digital PR, and Generative Engine Optimisation (GEO): securing high-authority backlinks, earned media presence, and owned and shared content to maximise search engine performance and GEO AI discoverability.
- Research PR: commissioning and publishing data-driven industry studies, white papers, and consumer research to uncover headline-grabbing angles, human-interest stories, and compelling case studies to drive powerful media coverage.
- Thought leadership & expert profiling: translating complex technical expertise into agenda-setting narratives that elevate expert authority. We interview subject matter experts to develop strong Points of View (POVs), and secure experts as go-to commentators across top-tier media. We also produce white papers, research-backed reports, and industry barometers to establish thought leadership.
- Speaker, Podcast, Event Opportunities & Awards: identifying, pitching, and securing high-profile keynote slots, industry panel roles, guest appearances on influential podcasts, roundtables, and writing/managing award entries.
- Piggybacking & newsjacking: monitoring issues and news, issue-jumping and piggybacking on topical issues and the news agenda to provide comment and secure opportunities, and topical content for blogs and social media.
- Crisis communications: reputation management, crisis strategy planning, and clear stakeholder messaging to protect trust and reduce reputational risk.
- Content strategy and content creation, including in-depth articles, opinion pieces, case studies, columns and by-lines, expert blog posts, and white papers.
- Counsel, support & trusted advice, with strong outcomes-focused evaluation and measurement. Everything we do is aligned with the AMEC framework, and we also follow our proven PR that PAYS™ approach to measure outcomes and true impact.
- PR mentoring & training: upskilling in-house, including earned media and media pitching training.
Talk to our financial services PR experts
Our financial services PR builds sought-after reputations. Book a financial services PR call with Ellen Carroll to see how we can help.
