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Research PR

We don’t do research for the sake of it.

What we focus on is issue-based research that leads conversations, creates thought leadership, and captures both the news agenda and your customer’s attention.

Bland ‘no news’ surveys are strictly off-limits. We believe that all opinions and messages should be an authentic reflection of you, your business, and what you care about. This is what your customers are drawn to, and that is what we deliver.

“Ellen consistently exceeded my expectations with her keen eye for attention to detail, excellent copywriting skills and a very friendly and personable approach. I thoroughly enjoyed working with Ellen and the two whitepapers she wrote are of the highest quality, so the results are excellent.”

Kerry Leech
B2B Content Strategy Director

Our research-based PR services include:

  • Research strategy
  • Qualitiative and quantitative research, surveys and interviews
  • Points-of-views, messages and opinion development to fuel PR campaigns
  • Creation of research-based content for PR and marketing purposes, including white papers, opinion articles, blog posts and other hard-hitting and newsworthy content
  • Research and questionnaire design
  • Customer research and interviews to get customer feedback, and generate case studies and testimonials.

Want to know more? 

Take a look at some of our research-based PR campaigns, including our work with Enterprise Nation on the rise of home-based businesses.

To find out more about the research process, you can read our blog post on How to Collect and Project Manage a Successful Research Project.

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We love working with businesses and individuals that are ready to step out of the shadows for better business.

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Case Studies

Made in Britain
Helping David Nieper to stand out as a Made in Britain champion - placing the company at the very heart of the very best of UK manufacturing.

Bryony Thomas
"I engaged Nellie PR to help me become established as a high-profile marketing speaker and commentator. In just six months, Nellie PR’s very focused approach secured more coverage and speaker engagements than I ever expected. I couldn’t have asked for more from this campaign."

Fashion for Free
Passing on skills to the next generation. Bringing David Nieper's 'Fashion for Free' competition for school pupils into the spotlight - passing on skills and helping to position the company as a leading employer.