So, you’ve got your blog, you’ve got your Twitter account and you’re fully engaged on Facebook. Your brand and social media are now synched in an Internet form of harmony and you’re conveying your message well. Three cheers for you
But are you over compensating? And what’s the real reason you’ve just wrote that blog post? With so much ‘banter’ going on through Twitter and so many updates to like, retweet or share, social media can suddenly turn from being your brand’s best friend to something rather damaging to your business.
Whilst engaging with your audience is great, time can easily get carried away and soon enough your other half is calling you asking where on earth you are. And, we haven’t even touched on those time-thief iPhone apps.
However, with sensible planning and a bit of restriction, you can really make the most of your digital PR platforms as well as being highly productive in other areas. Like most things in life, it’s all great in moderation. So give us a shout at Nellie PR if you want help taking back those time-thieves and creating an effective social media strategy.
In the meantime, here’s some tips I’ve picked up as a PR intern:
• Objectives: What do you want to achieve from social media? Do you want to create awareness of your brand? Do you want to use Facebook to find out more about your consumers? Do you want to contact old colleagues on LinkedIn and add to your client list? Create an objective and have it written on the brightest Post-It Note you can find and stick to it
• Don’t add your friends: It sounds simple enough but you’d be surprised at how many businesses follow their partner on Twitter or add their best friend on Facebook. If you don’t add them, the temptation is less likely to be there to check to see how bad their hangover is or where they last checked-in on FourSquare
• Start the clock: Aim to dedicate a certain amount of time to certain social media platforms. Are you going to spend two hours a week writing blog posts? Are you going to spend twenty minutes of your lunch hour on Twitter? Stick to a time plan, you’ll sharp see the effect it has on your productivity in other areas.
Like everything, it’s all about resisting temptation and distraction. Someone you follow Tweets a celeb story? Click! You’ve just wasted half an hour on Heatworld.com. Your friend just happens to fancy a chat? Soon you’re swapping Saturday night stories over MSN. Keep your business head on and your hand out of the social media cookie jar!
Posted by Hollie-Anne Brooks, PR intern at Nellie PR.
After securing a live interview on Working Lunch for Ann Stanley of Anicca Solutions – one of our PR clients – Nellie PR got to check out the Working Lunch studio and hang out in the Green Room at BBC Television Centre to watch the live interview unfold. Here’s a link to Zoe Kleinman’s Working Lunch Pay-Per-Click introduction to the interview on the principles of pay-per-click.
The interview was broadcast live on Working Lunch.
The interview focused on the principles of pay-per-click (PPC). Although only three minutes long, Ann got some handy hints across for businesses looking to try out pay-per-click (PPC) for the first time.
Working Lunch is BBC Two’s award-winning daily business, personal finance and consumer news programme. The programme has been on air since September 1994 and is presented by Declan Curry and Naga Munchetty.
Happy birthday to us and thanks to all our public relations, copywriting and online PR clients for making it such a fantastic year.
During our first year of business we hooked up with and delivered work for some great names and businesses, including:
- Experian – a global leader in providing information, analytical tools and marketing services to organisations and consumers
- annie greenabelle – a fantastic ethical womenswear label
- AreaFour Recording Industries – a not-for-profit record label part of the Partnership Council
- Prowess – the UK association of organisations and individuals who support women to start and grow businesses.
Long may it continue and here’s to another successful year.
A new public relations, online PR and copywriting agency has launched in Nottingham with Ellen Carroll, former public relations manager at Experian® at its helm.
Nellie PR has secured a number of public relations and copywriting clients prior to its launch in April, and will operate out of offices in the centre of Nottingham.
Providing public relations, copywriting and online PR services, Nellie PR mixes great media contacts, writing skills, new media and online PR techniques to engage and deliver real value and return-on-investment (ROI) to influence, increase sales, enquiries and profitability for its clients.
Ellen Carroll left Experian in March 2007 after five years with the FTSE 100 company to launch Nellie PR. In total, Ellen has more than 15 years experience in the public relations and copywriting industry and is trained in the latest online PR techniques. Prior to setting up Nellie PR, Ellen worked on a large number of high profile campaigns and her experience spans B2B, B2C, corporate, financial and the public sector.
Ellen, director of Nellie PR, said: “The time is right for Nellie PR to hit the scene. I’ve spent years in the industry as a client, in-house, agency-side and as a freelancer. This experience has given me a really valuable insight and I’m determined that Nellie PR will make a really impact on the people and businesses it works with.
“Nellie PR is attentive and will remain that way. By being small and independent we’re more responsive and valued by the people and businesses we work with. We don’t have big overheads and our clients buy and benefit from the expertise, creativity and personality of the people behind the business. Our clients want to work with experienced, clued-up professionals that deliver and that’s what they get, not junior PR or copywriting staff.”