Posts Tagged ‘Twitter’

So, you’ve got your blog, you’ve got your Twitter account and you’re fully engaged on Facebook. Your brand and social media are now synched in an Internet form of harmony and you’re conveying your message well. Three cheers for you

But are you over compensating? And what’s the real reason you’ve just wrote that blog post? With so much ‘banter’ going on through Twitter and so many updates to like, retweet or share, social media can suddenly turn from being your brand’s best friend to something rather damaging to your business.

Whilst engaging with your audience is great, time can easily get carried away and soon enough your other half is calling you asking where on earth you are.  And, we haven’t even touched on those time-thief iPhone apps.

However, with sensible planning and a bit of restriction, you can really make the most of your digital PR platforms as well as being highly productive in other areas. Like most things in life, it’s all great in moderation. So give us a shout at Nellie PR if you want help taking back those time-thieves and creating an effective social media strategy.

In the meantime, here’s some tips I’ve picked up as a PR intern:

•    Objectives: What do you want to achieve from social media? Do you want to create awareness of your brand? Do you want to use Facebook to find out more about your consumers? Do you want to contact old colleagues on LinkedIn and add to your client list? Create an objective and have it written on the brightest Post-It Note you can find and stick to it
•    Don’t add your friends: It sounds simple enough but you’d be surprised at how many businesses follow their partner on Twitter or add their best friend on Facebook. If you don’t add them, the temptation is less likely to be there to check to see how bad their hangover is or where they last checked-in on FourSquare
•    Start the clock: Aim to dedicate a certain amount of time to certain social media platforms. Are you going to spend two hours a week writing blog posts? Are you going to spend twenty minutes of your lunch hour on Twitter? Stick to a time plan, you’ll sharp see the effect it has on your productivity in other areas.

Like everything, it’s all about resisting temptation and distraction. Someone you follow Tweets a celeb story? Click! You’ve just wasted half an hour on Heatworld.com. Your friend just happens to fancy a chat? Soon you’re swapping Saturday night stories over MSN. Keep your business head on and your hand out of the social media cookie jar!

Posted by Hollie-Anne Brooks, PR intern at Nellie PR.

• Heading down to London later for #tfma tomorrow but just heard there’s probs with East Mids Trains from Nottingham :-( #
• @pcmcreative thanks is that better than going from Derby? #tfma in reply to pcmcreative #
• Looking forward to seeing everyone tomorrow at #tfma #
• @lauraannebrowny hi I’ll be there tomorrow #tfma in reply to lauraannebrowny #
• #djs #music #Leicester http://www.prlog.org/10542934-special-fabrika-club-night-to-showcase-east-midlands-dj-talent.html spread the word #
• Great night in Leicester http://www.prlog.org/10542934-special-fabrika-club-night-to-showcase-east-midlands-dj-talent.html #
• @sswfringefest you should check out this event in Leicester and spread the word http://bit.ly/ddOGKB #

• RT: @dom_asdaPR Sit up and listen now RT @jangles RT @loic: How Google Buzz could sting your PR program http://ping.fm/3WmPf #
• Avoiding making any phonecalls – I've lost my voice #
• @lukepulford good luck with pitch in reply to lukepulford #
• Tip For The Day "It's never the situation, but how you deal with it that counts" For sure. (via @shaawasmund) > truly true #
• Mardy is truly the best word for how I'm feeling now #
• @Kevin_Maguire your tweet made me smile & that you're not a hacker in reply to Kevin_Maguire #
• @efficiencycoach thank you in reply to efficiencycoach #
• JLS doing a Kylie with the hood #Brits #
• @ctfergie he he great minds > must have been stuck on in reply to ctfergie #
• Dizzee and Florence…love them! #brits (via @ctfergie) me too & just in time as was about to switch off #
• @lauradavies wow you there you'll have to let us know what's going on -gets muted on tv when it starts to get interesting in reply to lauradavies #
• Feel sorry for ms cole that is such bad miming #brits > she is going get hung #
• Kung-fu miming from the professional geordie (via @bounder) or monkey magic used to love that show #
• @FrancesFinnShow it's the worst…got to feel sorry for her in reply to FrancesFinnShow #
• @hlsbs hi I know what you mean…so rubbish being ill. Hope u feel better soon, say hello to York – loved it when I lived there in reply to hlsbs #
• @hlsbs :-) in reply to hlsbs #
• Good to check out how dirty your data might be (client) RT @Infogroupuk: Free Data Quality Audit here http://bit.ly/1Rz6t0 #
• @AxisCentre: only have 7 places left for FREE business training for Nottingham companies – http://www.axiscentre.com/insights.pdf #
• RT @bisgovuk: Lord Sugar gives advice to small businesses & start ups via new 'Business Basics' videos http://www.youtube.com/user/bisgovuk #
• @philipkingicm @bisgovuk: Lord Sugar gives advice to small businesses & start ups http://www.youtube.com/user/bisgovuk in reply to philipkingicm #
• @bryonythomas have a great evening, what was the name of the company that did your excellent video? #
• This woman @maria2xuk is an inspiration & is looking to raise £33,000 for PASIC (Parents Association for Seriously Ill Children) @WOD_UK #
• Going to support @maria2xuk http://www.justgiving.com/maria2xuk #
• RT @maria2xuk: @ChadNews Look who's supporting PASIC! http://worldofdifference.vodafone.co.uk/uk/maria-tucker/ #woduk :-) #
• @maria2xuk hi we met at the carol singing, I'm Ita's sister – lost your details & found U so will support/spread word #woduk in reply to maria2xuk #
• @maria2xuk happy to help #woduk in reply to maria2xuk #
• I'm heading home, goodnight all #
• @Dan_Martin have a good night Judge in reply to Dan_Martin #
• @Dan_Martin thought it would be rude not to attend :-) in reply to Dan_Martin #
• @bryonythomas thank you in reply to bryonythomas #
• RT @Infogroupuk (client) If you haven't registered for #tfma yet do it here http://bit.ly/cHNpJQ Come see @InfogroupUK on Stand D26 #
• @pcmcreative it is snowing in Nottingham in reply to pcmcreative #
• @impact_tarmac hi that's good, it's stopped now – how are you BTW? in reply to impact_tarmac #
• @impact_tarmac oh no hope breakdown truck comes soon, don't worry about email…but we will have to catch-up soon in reply to impact_tarmac #
• @cherisehardy enjoy tonight in reply to cherisehardy #

• Christmas pressie time – seeing Strictly Come Dancing Live tonight in Nottingham with my sister – thanks sis #
• @StrictlyPros I'm going really looking forward to it in reply to StrictlyPros #
• RT @mediaguardian: Trinity Mirror has bought Guardian Media Group's regional media business for £44.8m. More details soon http://bit.ly/qStU #
• RT @Infogroupuk: RT @tfma_event: Not long now till #tfma: make sure your register for FREE and don't miss out: http://tinyurl.com/yddx7vj #
• RT @creativenotts: We're seeking bloggers, marketers & developers to help grow Nottingham's creative sector. Please RT http://ow.ly/15njP #
• Today's Getting Started – Hand Out http://bit.ly/9Myd6c #nellpcm (via @pcmcreative)> get started with social media #
• @e_Magazines_uk hi glad you enjoyed the presentation and sorry I wasn't able to be there #nellpcm #
• @LouiseThird Hi Louise thanks for the feedback on the workshop I wasn't able to present so well done to @pcmcreative #nellpcm in reply to LouiseThird #
• Leicester factory workers get a £57,000 thank-you for helping to save firm – this is a great business story http://bit.ly/b5Gc18 #
• @craiglparker thanks for the RT makes a change to read a good news story for a change in reply to craiglparker #
• @eddiekimeera hi thanks for the RT in reply to eddiekimeera #
• Beer bread? RT @e_nation: Video: Enterprise Nation on BBC's @workinglunch yesterday http://bit.ly/bigeEV // Warning: Contains 'beer bread'. #
• @cherisehardy great see you at TFM&A #TFMA #
• @eddiekimeera I know makes a change, great website BTW in reply to eddiekimeera #
• RT @draycir: Credit Guardian has been shortlisted as a finalist in the ICM10 Awards for Innovative Solution of the Year: http://is.gd/853wE #
• I can't believe how fast I'm working today #
• RT @cherisehardy: @Ellen_Carroll See you there :o) Not sure about filming though (I'm shy)! #tfma >> we'll see ha ha #
• @ctfergie Valentines 1st and only – how dare u complain 1 more than me :-( in reply to ctfergie #
• RT @DarenBBC: Me and @Dan_Martin waiting for @luciant in press area to do joint interview, will audioboo it #OYW #
• @EmilyCagle would love to tweet up but I'm just outside Nottingham in Beeston – if you near, let me know in reply to EmilyCagle #
• @AlexiaL hope you're not moving to Arnold!!! #nottingham #fail in reply to AlexiaL #
• @justinpearse hi can't help re. a reporter but can recommend @alexblyth as a freelancer in reply to justinpearse #
• @AlexiaL don't I'm NG9 and I've got my own horror story (but think yours is worst) #nottingham #fail > maybe we all need to up sticks in reply to AlexiaL #
• I seriously need chocolate #
• @LayersOfDust that's cruel I now want chocolate and chocolate cake in reply to LayersOfDust #
• @justinpearse no worries, hope I was of help in reply to justinpearse #
• @TwankersUK: I'm going to vote for @EdWeatheral although photo doesn't do him justice http://bit.ly/4T3ymi #
• @TwankersUK: I'm going to vote for @edweatherall although photo doesn't do him justice http://bit.ly/4T3ymi #
• @TwankersUK Tommy? sorry he's too self styled for me in reply to TwankersUK #
• @Peter_BN_EM glad you enjoyed the presentation #nellpcm #
• @TwankersUK thanks for the #ff in reply to TwankersUK #
• @edweatherall happy to vote did you win? in reply to edweatherall #
• @adamjamesdodd thanks for the #ff #emailmarketing #mcfc in reply to adamjamesdodd #
• RT @TwankersUK: And our winner, who gets their own page on Twankers, goes up against @Mashable, is @EdWeatherall >> well done #