You know how to write, your grammar’s pretty good and you know everything there is to know about your own business. So why on earth would you pay a copywriter to do something you could easily do yourself? Lots and lots of reasons. A copywriter can write about the same subject for a whole… Read More
Tag Archives: copywriting
Effective copywriting for the web
When you come to write copy for your website you need to adopt a different mindset than if you were writing a brochure or newsletter. One of the key principles when writing for the web is to keep your copy short. People are happy to read lots of text in brochures, newspapers or magazines, but… Read More
Content Marketing
Content marketing – no need for another dress. I spent last Saturday afternoon shopping for a new outfit to go out in that night. It’s something I’d not done for a long time. “Surely not, Ellen?” I hear you ask. “I thought you PR types were always at one party or another. In fact isn’t… Read More
Latest copywriting work
We’ve just completed copywriting the latest emda newsletter. Tweet… Read More