Tag Archives: B2B public relations

Are B2B and B2C communications different animals?

If you are looking at undertaking a PR campaign, the very first thing you need to consider is who your target audience is. This might sound like stating the obvious, but if you want to communicate with a business audience, you will need to take a different approach than if you are aiming at consumers.Read More

Hashtag Event Revolution

Twitter is great for supporting live events. As more and more of us trade nationally and in a global marketplace, so attending all ‘must go to’ live events becomes less and less possible and effective – when 100% of your potential leads were based in the UK, an event at the Birmingham NEC would reachRead More