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How To Measure Digital PR

In partnership with CARMA, the 2021 PRCA Measurement Conference came around once again to deliver the latest trends, insights and opportunities that are due to…

How to Develop a PR Measurement Framework

The PRCA Measurement Conference, in partnership with CARMA – the global media intelligence company – was hosted on Nov 30th 2021. The online conference looked…

Top 10 Tips for Writing Better Case Studies

Writing Case Studies The value of writing case studies should never be underestimated. They are one of the best ways in which you can bring…

The Changing Face of the Western Morning News

If you believe the headlines, the traditional newspaper is on its way out. The rise of digital news platforms and social media has changed the…

Are B2B and B2C communications different animals?

If you are looking at undertaking a PR campaign, the very first thing you need to consider is who your target audience is. This might…

Answer-4u calls on Nellie PR

Nellie PR wins new PR account Nellie PR has been appointed by the Nottingham-based call answering business, Answer-4u to handle all its public relations and…

Hashtag Event Revolution

Twitter is great for supporting live events. As more and more of us trade nationally and in a global marketplace, so attending all ‘must go…