If you are looking at undertaking a PR campaign, the very first thing you need to consider is who your target audience is. This might sound like stating the obvious, but if you want to communicate with a business audience, you will need to take a different approach than if you are aiming at consumers.… Read More
Tag Archives: B2B marketing
Answer-4u calls on Nellie PR
Nellie PR wins new PR account Nellie PR has been appointed by the Nottingham-based call answering business, Answer-4u to handle all its public relations and social media activity. Based on Talbot Street in Nottingham, Answer-4u employs over 130 staff and last year handled well over a million calls on behalf of its business clients. Nellie… Read More
Are your customers buying your bio?
When it comes to promoting your business, one of the most important tools at your disposal is your biography. You can talk until you are blue in the face about the amazing range and quality of whizzy products and services that you offer, but it’s always worth remembering that in most cases, when it comes… Read More
Ignoring the social media time traps
So, you’ve got your blog, you’ve got your Twitter account and you’re fully engaged on Facebook. Your brand and social media are now synched in an Internet form of harmony and you’re conveying your message well. Three cheers for you But are you over compensating? And what’s the real reason you’ve just wrote that blog… Read More