You know how to write, your grammar’s pretty good and you know everything there is to know about your own business. So why on earth would you pay a copywriter to do something you could easily do yourself? Lots and lots of reasons. A copywriter can write about the same subject for a whole… Read More
Tag Archives: b2b content marketing
Are B2B and B2C communications different animals?
If you are looking at undertaking a PR campaign, the very first thing you need to consider is who your target audience is. This might sound like stating the obvious, but if you want to communicate with a business audience, you will need to take a different approach than if you are aiming at consumers.… Read More
Content Marketing
Content marketing – no need for another dress. I spent last Saturday afternoon shopping for a new outfit to go out in that night. It’s something I’d not done for a long time. “Surely not, Ellen?” I hear you ask. “I thought you PR types were always at one party or another. In fact isn’t… Read More