Social Media Strategy for Institute of Credit Management (ICM)

15th February 2011 / All, Nellie News

In recent months we’ve been conducting an audit of the social media activity of our client, the Institute of Credit Management (ICM).  This culminated in our delivery of a social media strategy, which detailed how the organisation can best use this exciting channel to best effect over the coming years.

As well as offering guidance on the long-term strategy we’ve also highlighted some quick wins and over the next few months, as the ICM implements the strategy, we will keep you updated on progress.

Here is what Philip King, CEO of the ICM, had to say about working with us: “Nellie PR has been a real asset in helping us to develop our social media strategy.  In particular, Ellen from Nellie PR is imaginative, creative and articulate. Her practical and thoughtful approach helps create an environment in which the business can develop its thinking and move ideas forward. Her input has been valuable and will deliver real payback to the business as we implement the ideas and concepts she has identified, and helped us identify for ourselves.”

Give Ellen a call on 0115 9220540, hook up via Twitter at Ellen Carroll or drop her an e-mail to discuss how we can help with your social media strategy.