Made In Britain Case Study

“Nellie PR has unlocked the power of PR for us.” Christopher Nieper, MD of David Nieper

“David Nieper is a great example of the very best of great British manufacturing…”  PM David Cameron after his visit to David Nieper

Headline results:

  • Over 100 quality articles across national and regional media
  • Page one Google ranking for campaign-relevant phrases
  • The client, David Nieper, posts its highest ever sales.

The challenge:

Having been established for over 50 years, it is obvious the Nieper family know how to run a business, their problem lies in being too modest. Our challenge was to:

  • Put the spotlight on David Nieper as a great Made in Britain success story
  • Position David Nieper at the very heart of the fashion manufacturing industry and Made in Britain debate
  • Introduce the company to a brand new audience.

What we did:

  • Developed an issue-based PR campaign, building strong relationships with key media influencers
  • Created a series of issue-based press releases
  • Secured high-level visits and on-site media interviews
  • Piggybacked on relevant issues and opportunities
  • Secured in-depth articles and features, positioning David Nieper as a thought leader on Made in Britain fashion manufacturing.
  • Developed an online press room to drive traffic and organic media interest in the company

The results:

What to know more?

Contact Ellen at Nellie PR at ellen@nelliepr.co.uk or give us a call on 01626 249045, we would love to hear from you.  You can also see more Nellie PR case studies.

The credits: 

Client: David Nieper, a designer and manufacturer of clothing for women – all designed and Made in Britain.  Based in Derbyshire, the family business employs 230 skilled people and was established in 1961.

Agency: Nellie PR 

Campaign: Made in Britain PR campaign

Timeline: January-December 2012

Services: Sustained, fully integrated PR campaign utilising public relations, media relations, newsworthy content, online PR, video, social media, virtual newsroom…

Photo Used: © Andrew Parsons / JP&C Photography