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PR that Pays

Meet Ellen Carroll: PR Champion

How to Write a PR Brief

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How to Write a PR Brief

How to Write a PR Brief

Looking for a new Public Relations agency? A PR brief is key to finding a good match. In my time at the PR coalface, I’ve managed numerous PR agencies and been on the receiving end of countless PR briefs – the good, the bad, and the downright shameless i.e. expecting a marathon hoop-jumping exercise and the…

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Tips for writing better case studies

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Top 10 Tips for Writing Better Case Studies

Top 10 Tips for Writing Better Case Studies

Writing Case Studies The value of writing case studies should never be underestimated. They are one of the best ways in which you can bring to life the work you’ve done for your customers. And, in business, there is no better endorsement than the one coming from a real-life person, your customer, in their own…

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