Made in Britain PR for David Nieper

Made in Britain

Headline results:

  • Over 100 quality articles across national and regional media
  • Page one Google ranking for campaign-relevant phrases
  • The client, David Nieper, posts its highest ever sales.

“Nellie PR has unlocked the power of PR for us“

Christopher Nieper

MD | David Nieper

The challenge:

Having been established for over 50 years, it is obvious the Nieper family knows how to run a business, their problem lies in being too modest. Our challenge was to:

  • Put the spotlight on David Nieper as a great Made in Britain success story
  • Position David Nieper at the very heart of the fashion manufacturing industry and Made in Britain debate
  • Introduce the company to a brand new audience.

If you’re interested in reading more of our Made in Britain PR campaigns, click here.

“David Nieper is a great example of the very best of great British manufacturing…“

PM David Cameron

After his visit to David Nieper

What we did:

  • Developed an issue-based PR campaign, building strong relationships with key media influencers
  • Created a series of issue-based press releases
  • Secured high-level visits and on-site media interviews
  • Piggybacked on relevant issues and opportunities
  • Secured in-depth articles and features, positioning David Nieper as a thought leader on Made in Britain fashion manufacturing.
  • Developed an online press room to drive traffic and organic media interest in the company

Results:

  • Over 100 items of coverage, including The Daily Telegraph, Huffington Post, The Guardian, Financial Mail, BBC Radio 4
  • Live BBC broadcasts from the David Nieper factory on BBC Breakfast attracting an audience of over 1.5m – as well as BBC 6 O’clock News and BBC News at Ten
  • Visits and coverage from regional media including BBC Radio Derby, BBC East Midlands, Derby Telegraph, Derbyshire Times, BBC Radio Lincolnshire
  • High-profile visit from Prime Minister David Cameron
  • Page one Google ranking for campaign-relevant keyphrases
  • Over 1,750 million media impacts, not including the addition of extensive radio, TV and online coverage
  • 100% positive coverage with strong Made in Britain messages
  • High ranking and trusted links secured
  • Online and social media exposure generating over 2,400 unique visits to the online press room
  • Highest ever sales recorded by the company.

Want to know more?

If you’re interested in this PR case study and want to know more about what Nellie PR could do for you, contact Ellen Carroll at ellen@nelliepr.co.uk or give us a call on 01392 927746, we would love to hear from you. You can also see more Nellie PR case studies.

The credits:

Client: David Nieper, a designer and manufacturer of clothing for women – all designed and Made in Britain.  Based in Derbyshire, the family business employs 230 skilled people and was established in 1961.

Agency: Nellie PR 

Campaign: Made in Britain PR campaign

Timeline: January-December 2012

Services: Sustained, fully integrated PR campaign utilising public relations, media relations, newsworthy content, online PR, video, social media, virtual newsroom…

Photo Used: © Andrew Parsons / JP&C Photography

If you’re interested in reading more of our Made in Britain PR campaigns, click here.