Made in Britain PR for David Nieper

Made in Britain

Headline results:

  • Over 100 quality articles across national and regional media
  • Page one Google ranking for campaign-relevant phrases
  • The client, David Nieper, posts its highest ever sales.

Nellie PR has unlocked the power of PR for us

Christopher Nieper

MD | David Nieper

The challenge:

Having been established for over 50 years, it is obvious the Nieper family knows how to run a business, their problem lies in being too modest. Our challenge was to:

  • Put the spotlight on David Nieper as a great Made in Britain success story
  • Position David Nieper at the very heart of the fashion manufacturing industry and Made in Britain debate
  • Introduce the company to a brand new audience.

David Nieper is a great example of the very best of great British manufacturing…

PM David Cameron

After his visit to David Nieper

What we did:

  • Developed an issue-based PR campaign, building strong relationships with key media influencers
  • Created a series of issue-based press releases
  • Secured high-level visits and on-site media interviews
  • Piggybacked on relevant issues and opportunities
  • Secured in-depth articles and features, positioning David Nieper as a thought leader on Made in Britain fashion manufacturing.
  • Developed an online press room to drive traffic and organic media interest in the company

Results:

  • Over 100 items of coverage, including The Daily TelegraphHuffington PostThe Guardian, Financial MailBBC Radio 4
  • Live BBC broadcasts from the David Nieper factory on BBC Breakfast attracting an audience of over 1.5m – as well as BBC 6 O’clock News and BBC News at Ten
  • Visits and coverage from regional media including BBC Radio DerbyBBC East Midlands, Derby Telegraph, Derbyshire Times, BBC Radio Lincolnshire
  • High-profile visit from Prime Minister David Cameron
  • Page one Google ranking for campaign-relevant keyphrases
  • Over 1,750 million media impacts, not including the addition of extensive radio, TV and online coverage
  • 100% positive coverage with strong Made in Britain messages
  • High ranking and trusted links secured
  • Online and social media exposure generating over 2,400 unique visits to the online press room
  • Highest ever sales recorded by the company.

Want to know more?

Contact Ellen Carroll at Nellie PR at ellen@nelliepr.co.uk or give us a call on 01392 927746, we would love to hear from you. You can also see more Nellie PR case studies.

The credits:

Client: David Nieper, a designer and manufacturer of clothing for women – all designed and Made in Britain.  Based in Derbyshire, the family business employs 230 skilled people and was established in 1961.

Agency: Nellie PR 

Campaign: Made in Britain PR campaign

Timeline: January-December 2012

Services: Sustained, fully integrated PR campaign utilising public relations, media relations, newsworthy content, online PR, video, social media, virtual newsroom…

Photo Used: © Andrew Parsons / JP&C Photography