Fashion For Free
Fashion For Free! – Passing on skills to the next generation.
Made in Britain may be back in fashion, but garment manufacturing skills in the UK have long been in decline, following the offshoring of many of the UK’s biggest clothing retailers. With a lack of new blood coming into the industry, fashion house David Nieper warns that if nothing is done the industry could face a severe skills shortage.
Rather than wait for this to happen, David Nieper has been working with local schools to grow its own skills – running the Fashion for Free! competition to encourage more young people into the industry and learn from experienced hands. Our challenge was to:
What we did:
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Client: David Nieper
Agency: Nellie PR
Campaign: Fashion for Free! – David Nieper’s manufacturing skills campaign
Timeline: June 2013
Services: PR campaign utilising public relations, media relations, online PR, video, social media, events,
Photo Used: © David Nieper