Bryony interviewed for an article in Director Magazine – the leading title for board-level decision makers
Article written in the Guardian. An online Q&A with Bryony generated high social media interaction including 212 comments, 42 tweets and 52 shares
Press release issues 356 unique hits and 10,000 headline impressions
Visits to the website from search engines increased by 100% and searches using ‘Bryony Thomas’ increased by 79%
Total media circulation: in excess of 1.5million business owners, marketing professionals and peers
Bryony presented a seminar to more than 120 senior marketers and sat on a panel of specialists at the B2B Marketing Annual Conference. She is now a regular workshop and seminar presenter.
“As a consultant I recognise the importance of bringing in expert help to achieve tough objectives, which is why I engaged Nellie PR to help me become established as a high-profile marketing speaker and commentator. In just six months, Nellie’s PR very focused approach secured more coverage and speaker engagements than I ever expected. I couldn’t have asked for more from this campaign.“
Bryony Thomas
Watertight Marketing
The challenge:
Raise awareness of Bryony as a key thought leader in Marketing
Securing coverage in key business and marketing media
Research and identify the most relevant publications, events and journalists to target directly with features, articles and proposals.
Use of media relations to raise the profile of Bryony Thomas which resulted in secured interviews and comments provided.
Key audiences were targeted through direct and indirect methods which combined intensive media-relations efforts with the use of social media and online channels
Pro-active use of Twitter to identify, monitor and target relevant opportunities
Results:
Social media: Bryony’s twitter programme grew from 1,000 to 2,403 during the campaign
B2B Marketing Annual Conference: Bryony presented a seminar to more than 120 senior marketers and sat on a panel of specialists. Bryony is now a regular workshop and seminar presenter.
B2B marketing – secured Bryony as a trainer delivering two paid-for training sessions with further training planned
M&A Mid-Market Forum – Bryony delivered social media training to 30+ decision makers.
£3,500 in speaker income received so far, with other paid-for engagements in the pipeline
B2B Marketing magazine – numerous in-depth and feature articles published. Reaching 50,000 marketing professionals each month.
Total media circulation: In excess of 1.5 million business owners, marketing professionals and peers
Want to know more?
If you’re interested in this public relations case study and want to know more about what Nellie PR could do for you, contact Ellen Carroll at ellen@nelliepr.co.uk or give us a call on 01392 927746, we would love to hear from you. You can also see more Nellie PR case studies.
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