I don’t believe in New Year resolutions – business revolutions are more my thing and at any time of the year. It just so happens that the best time of the year for me is now. Why? The Power of Time Off I’ve taken some time out thanks to maternity leave and have come back…

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Looking for a new Public Relations agency? A PR brief is key to finding a good match. In my time at the PR coalface, I’ve managed numerous PR agencies and been on the receiving end of countless PR briefs – the good, the bad and the downright shameless i.e. expecting a marathon hoop-jumping exercise and the…

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The value of case studies should never be underestimated. They are one of the best ways in which you can bring to life the work you’ve done for your customers. And, in business, there is no better endorsement that the one coming from a real-life person, your customer, in their own words. Yet, case studies…

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Any business serious about its PR strategy will need a presence online, and as part of that a ‘press room’ or ‘media centre’ element to its website. But where do you start? Here, I’ve outlined ten tips designed to make the process less daunting: Think about the overall aim of your press room. This is…

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We all know the Christmas season is well and truly underway when the John Lewis ad breaks. But the secret to its success does not lie in its planning for Christmas alone, but in its focus on its brand values, proposition and reliability throughout the year. It was this type of focus on sustainable PR…

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