search
Testimonials

We pride ourselves on always doing a great job


All | PR & Communications | Content & B2B Copywriting | Watertight Marketing | Mentoring & Consulting | PR that PAYS™ | Pitch Craft | Media


George Beard

"The training provided by Nellie PR was invaluable in giving our team the confidence to pitch story ideas to journalists in an effective and compelling way. I’d recommend the training to any other PR agencies out there wanting to upskill their team – it’s a fantastic resource and well worth the time."

George Beard
Director | MPC

Katie Downing-Howitt

"Working with someone like Ellen who is so strategically focused and creatively talented has made my life so much easier in 2020, especially when launching a new brand during this time. Whether she was looking at innovative pitches, writing high-quality press releases, helping with PR worthy research to gauge and ascertain interest from the larger publication names, helping develop concepts to influence and change brand perception or expanding our contacts to ensure that we reached target publications through different tactics; she has been a joy to work with!"

Katie Downing-Howitt
Consultant | KDH Marketing & Management

Ian Cooper

"I've worked with Ellen on several campaigns and have found her friendly and professional approach to be just right. Ellen quickly learned about the nuances in our industry and provided some very useful insights. Creativity and flair are never lacking when you're working with Ellen."

Ian Cooper
Product Manager | Thomson Reuters

Christopher Nieper

"Nellie PR has really unlocked the power of PR for us"

Christopher Nieper
MD | David Nieper

Kate Hills

"Nellie PR did an amazing job at promoting our first ever Meet the Manufacturer event. They only secured features for the show within the trade and business press and gained significant exposure for our exhibitors too."

Kate Hills
Founder | Make it British

Bryony Thomas

"Ellen and I originally hooked up on Twitter through a mutual contact. We've since worked together on two clients. She's a really proactive PR professional. She was quickly up to speed with some complex client propositions and managed to secure decent coverage quickly. She has a good balance between a long-term strategic view and the need to be responsive and tactical at times."

Bryony Thomas
Author | Watertight Marketing

David Ritchie

"We hired Ellen to deliver monthly narratives to a newly created blog area on our online recruitment sites JobsInCredit & JobsInRisk. Ellen has a fantastic knowledge of not only the credit industry, but critically for us, how to deliver results in the online social media space. Our sites have now been acquired, and due to the quality of Ellen's contribution we have recommended that Ellen continues with us as a supplier moving forward."

David Ritchie
Owner & Director | Jobs in Credit

Guy Kilty

"It was brilliant – many thanks for all your help. Everyone was very welcoming and the interviews were great."

Guy Kilty
BBC 5 Live

Kira Daly

"The webinar was extremely useful and had many transferable skills. I couldn’t recommend it enough."

Kira Daly
Public Relations Executive | ADPR

Tammy Devonald

"Thank you for such a great workshop today, lots of ideas and takeaways. Was great to hear that a little effort goes a long way - totally boosted confidence to share our story."

Tammy Devonald
Ringleader of Creative Operations | Ovation Finance

Bobby Marsh

"I really enjoyed understanding the structure of pitching and the importance of reputation. As a newcomer to PR this workshop was excellent to hear other opinions and learn from Ellen’s experience. Pre-event info was helpful and smooth and the resources were also very helpful."

Bobby Marsh
PR & Digital Marketing Executive | OggaDoon

Kirstie Price

"Really informative session, well-tailored to the mix of experience in the room. Relaxed, informal atmosphere helped and encouraged the group to share thoughts and ideas. Session length was perfect and kept attention."

Kirstie Price
PR Executive | Apetito UK

Angela Rimmer

"Excellent. Ellen provides a wealth of knowledge, experience and examples to bring the learnings to life. I really enjoyed my morning, thank you."

Angela Rimmer
Growth Marketing Consultant | Angela Consulting

Dawn Baxter

"A really inspiring session - with perfect levels of pace and interaction. It was a good touch to be able to work on our own press pitches to make it more relevant and personal. I learned some great top tips."

Dawn Baxter
Communications Coordinator | SETsquared Exeter

Leanne Hollington

"Really useful pointers and I have found it helpful to take a step back and put yourself in the journalist's shoes. Definitely feel more confident in approaching publications."

Leanne Hollington
External Communications Coordinator | PKF Francis Clark

Emma Potter

"Really useful tips and advice to help us through the whole process of pitching to press to hopefully gain better coverage and to build better relationships with our media contacts. I found it very useful to have my own pitch with me and I could see instantly where I had gone wrong in the past."

Emma Potter
Marketing Executive | PKF Francis Clark

Alison Hadley

"Five out of five! I've never been a fan of pitching to the media and Ellen's course provided the confidence boost I wanted. Packed full of useful tips, the short training session provided an excellent forum to both ask questions and share ideas around the table. After the training, we were invited to send a practice pitch to Ellen for feedback - what a great idea offering brilliant additional value."

Alison Hadley
Marketing and Communications Freelancer

Holly Whitehead

"Fantastic session, really useful and full of lots of helpful tips for producing high-quality pitches. As a relative ‘newbie’ to PR, I have learned lots and am looking forward to implementing!"

Holly Whitehead
Co-founder | Growth Guides and Head of Marketing | Securious

Joady Roberts

"Loved it! So much more than how to craft a pitch. Please come back to Bristol."

Joady Roberts
Creative Director | Infectious PR

Katherine Dyer

"Nice relaxed yet professional atmosphere and feel to the session. Key tips were presented really clearly. Really informative, will make full use and let you know how I get on."

Katherine Dyer
Marketing Communications Manager | HCI

Kalkidan Legesse

"Fantastic short course. Helped me to identify how we will need to build our pitch strategy which hopefully will feed into our growing business. Loved the templates."

Kalkidan Legesse
Creative Director & Founder l Sancho’s

Dan Martin

"Ellen at Nellie PR pitched me an article via Twitter. Her tweet was perfect in that it made direct reference to my target audience and the sort of content I cover. I replied immediately and the subsequent article was of excellent standard. As a journalist who uses Twitter extensively, it is often easier to get my attention via social media than by email. However, it is vital that PRs understand precisely what and who I write about and target their pitches appropriately. Nellie PR does this well as Ellen has taken the time to understand how I work, check the sort of content I publish and provide copy to which my members will respond."

Dan Martin
Business Zone

Rebecca Wearn

"This is just a note to say thank you very much for making Breakfast’s two days in Derbyshire a real success. I have received a lot of great feedback – on the locations, the camera work, the interviews – but most of all the staff who gave us the best insight into the Autumn Statement we could have hoped for! We strive to make the business news management and engaging on Breakfast, but couldn’t do it without your help, so thank you ever so much."

Rebecca Wearn
BBC Breakfast

Sharmee Mavadia

"Despite being in PR for more than 10 years, I decided to attend some training workshops to refresh my skills and pick up new tips during the lockdown - I came across Ellen's Pitch Craft workshop. It was time well-spent picking up some new tips as well as reinforcing much of what I knew. After the workshop I had a follow up call with Ellen who gave some guidance on approaching a new client which I found very useful. I highly recommend attending Ellen's training sessions and having her as a trusted PR person to bounce ideas off."

Sharmee Mavadia
Founder | SharpPR

Louise Hart

"Lots of enquiries since we started working with you and we’ve upped our strategy game with our marketing! Your sessions with us have been so beneficial."

Louise Hart
Associate Interior Designer | Fruition Design

Virginia Rubio Barbero

"PR that PAYS is the perfect training. With online classes and tools, you create your own PR plan and get the supervision of an expert all the way, so you don’t feel lost in your planning. From the beginning, I’ve had the help and support of Ellen, who has explained every step and answered all my questions. Progressing through the course is very easy. I’d highly recommend it to any marketing or PR professional, but also to small business owners that need to put their company on the map!"

Virginia Rubio Barbero
Marketing Officer | Devon County Council

Jaki Bent

"Although we have a lot of passion, we were and are really up against it in terms of the limited time available to dedicate to our PR and marketing. However, thanks to the PR that PAYS programme, we now have more focus, are building our strategy and are well on our way to having a real PR plan in place. Slowly and steadily we are putting into practice much of what we've learned and it is starting to pay off. At the same time, it is helping us to measure what is working - so we know where best to spend our time and energy effectively."

Jaki Bent
Founder | If Everyone Cares & aDoddle.org

Fiona Geeson

"It has been invaluable to have Ellen as an experienced ‘sounding board’. The PR that PAYS programme has enabled me to follow a more coherent, logical structure – helping me to take a better approach to my PR and marketing strategy. Ellen is extremely knowledgeable, experienced and helpful and the programme has given me the confidence that I’m on the right path."

Fiona Geeson
Marketing Communications Manager | Ashfield Meetings & Events

Charlotte Gatward

"Thank you again for all your help. So happy I joined your programme! I always come away from our calls feeling so energised and inspired and the programme has really helped us to get clarity on our purpose. As a result, our messages are now all consistent and our PR is really focused and achieving great results."

Charlotte Gatward
Owner | Gatwards of Hitchin, the UK’s oldest family jewellers

Bryony Thomas

"Having worked with Ellen on my own press profile, on PR projects for clients, and each having attended one another’s courses, I was delighted when she wanted to join the Watertight Marketing Certified Practitioner community. Although her depth specialism is on PR, Ellen’s knack for big picture strategy has always impressed me. She joins the dots on how marketing techniques combine to deliver real commercial results. Thoroughly recommended."

Bryony Thomas
Marketing Expert | Watertight Marketing

Lisa Cattanach

"Nellie PR has worked with East Midlands Development Agency (emda) on the copywriting and production of our quarterly newsletter – emda News – since Spring 2008, which is distributed to over 11,500 people. They have achieved extremely good results for us. Nellie PR’s work on emda News has been very thorough and professional and achieved the required objectives."

Lisa Cattanach
Corporate Communications Team Manager | East Midlands Development Agency

Kerry Gould

"Ellen has delivered excellent work for us on a number of projects with our B2B clients. She has taken ownership of a research report and seen it through from conceptualisation through to data analysis and delivery, and supported our team by securing some high profile media coverage. Incredibly thorough and proactive, I have appreciated her ability to really get under the skin of our clients’ business, understanding their industry challenges and always keeping an eye on the next news hijacking opportunity to jump on. I hope we get the chance to work together again."

Kerry Gould
Associate Director, Business & Corporate | SPEED

Kerry Leech

"Ellen consistently exceeded my expectations with her keen eye for attention to detail, excellent copywriting skills and a very friendly and personable approach. I thoroughly enjoyed working with Ellen and the two whitepapers she wrote are of the highest quality, so the results are excellent."

Kerry Leech
B2B Content Strategy Director

Stephen Kiely

"Ellen is an outstanding PR professional who has a keen eye for a potential story and an excellent writing style. She can always be relied upon to produce the goods on time and to an excellent standard. This kind of reliability is clearly essential in the publishing industry."

Stephen Kiely
Joint Owner and Publisher | GTS Media

Peter Brooker

"Ellen was a vital member of the team at Experian, who shared her knowledge and expertise to help develop and mentor junior team members. She was always quick to understand her division's issues and was adept at creating innovative and creative campaigns to support the business by means of effective, professional and timely communication. Ellen has a keen sense of what makes a good news story and how to target the most appropriate media, whether traditional press or through social media, to best promote her clients' interests."

Peter Brooker
Experian

Luke Bristow

"Ellen was a fantastic mentor to me during my six-month internship with Nellie PR. Her expertise was extremely beneficial in facilitating my introduction to the industry, whilst her diligent attitude and ambition to succeed provided me with a great role model. I would highly recommend Ellen and Nellie PR to both future clients and any prospective employees."

Luke Bristow
Chief Operating Officer | Kairos Group

Samantha Hayes

"I thoroughly enjoyed working with Ellen during my year-long internship at Nellie PR. Ellen’s impressive knowledge of the industry alongside her hardworking and friendly approach has been instrumental in developing my understanding and facilitating the start of my career. I would highly recommend her to any prospective employees and clients."

Samantha Hayes
PR and Social Junior Account Manager

Nick Frazer

"Nellie PR is very proactive and has excellent contacts across the business and marketing press.  Talented and fun to work with, Nellie PR really knows its stuff and is able to quickly turnaround well written and interesting stories that secure excellent press coverage in the marketing press. Nellie PR really understands our business and delivers great copy on a wide range of subjects and issues from data modelling and analytics to digital marketing and everything in between."

Nick Frazer
Owner | Nick Frazer

David Kerry

"Having seen Ellen’s work with clients, I have no hesitation in recommending her services. Ellen is customer focused and always strives for perfection!"

David Kerry
Team Leader | East Midlands Business

Natalie Fox

"Ellen and I worked as colleagues in Experian's PR Department from June 2003 until she left the company to create Nellie PR. During that period, I had the great pleasure of working alongside her and experienced first-hand how resourceful and hugely creative she is. She gets along extremely well with staff under her supervision, as well as colleagues at her own level. She is highly respected, as both a person and a professional, by her media contacts, suppliers, and clients alike. She is a natural PR talent and I wish her and Nellie PR nothing but good things for the future."

Natalie Fox
Experian

Ann Stanley

"Ellen and I first met at a training workshop where she was one of the first delegates from a PR company that understood the importance of SEO. We have since worked together on some mutual projects and I continue to be impressed by the quality of her written material, her passion for both on-line and off-line PR and her ever increasing knowledge of social media. In addition Ellen is a pleasure to work with and is the ultimate professional!"

Ann Stanley
Co-founder and MD | Anicca Digital

Peter Brooker

"Nellie PR doesn’t bombard the media with press releases. Instead, it takes a targeted and issue-based approach that can turn even the most complex information and statistics into engaging and interesting news that delivers real value and exposure."

Peter Brooker
Public Affairs Director | Experian | Head of Corporate Affairs | PayPoint

Louise Soulsby

"I was very impressed with Nellie PR’s professionalism, expertise and media relations skills. Ellen from Nellie PR is also great to work with and was very much a part of our team. I have no hesitation recommending Nellie PR."

Louise Soulsby
Head of Media Relations | Aviva

Andy Taylor

"I’m really impressed with Nellie PR. Full of ideas and very proactive, Nellie PR has surpassed our expectations and has an excellent knowledge of the marketing industry with great media contacts to match. As a result, we now appear regularly across the marketing press and are now looking to ramp up our public relations and online PR activity with Nellie PR over the coming months."

Andy Taylor
INFO GROUP

Brett Marlow

"We engaged Ellen and Nellie PR to help coordinate the PR plan for our leading niche jobs boards at the end of 2010. Prior to this we had been disappointed by the PR companies we had worked with as they did not understand our business or the industry we work within. Ellen has a fantastic knowledge of our industry and is very creative in terms of the ideas and content she has created for our own web pages as well as external publications. Ellen is proactive with her advice as to how we should drive our press activity which is a big help when running a small busy business. I would have no problem recommending Ellen & Nellie PR as a quality PR partner."

Brett Marlow
Owner | JobsinCredit.com

Lucy McIntyre-Sowter

"Ellen approached our PR strategy with great enthusiasm and just a few short months into our campaign we're seeing some great results and lots of press coverage which is exactly what we wanted. Ellen is very constructive, approachable and above all fun to work with. I can't recommend Ellen and Nellie PR highly enough."

Lucy McIntyre-Sowter
Sales & Operation Support | Answer-4-U

Julie Smith

"We approached Nellie PR as our business’ 30th anniversary approached, feeling a little out of touch with modern PR and being a bit confused as to where we should focus our energies to carry the business forward. I think it’s fair to say that we came away from our free consultation with a feeling of renewed enthusiasm. Ellen gave us comprehensive guidance. She was very easy to work with and grasped the essence of our business straight away, something noticeably lacking in our previous PR experience! Her insight and recommendations will help us to keep ahead of the game."

Julie Smith Creative
Director | Changing Faces

Philip King

"Ellen is imaginative, creative and articulate. Her practical and thoughtful approach helps create an environment in which the business can develop its thinking and move ideas forward. Her input has been valuable and will deliver real payback to the business as we implement the ideas and concepts she has identified, and helped us identify for ourselves."

Philip King
Chief Executive | Chartered Institute of Credit Management

Kate Hills

"I've had dealings with Nellie PR through their work with various UK manufacturers and I've always been very impressed with the high profile coverage they secure for clients. They have a very good knowledge of the UK manufacturing industry, great contacts, and a proactive and professional approach, so were my number one choice to promote the first 'Meet the Manufacturer' event, for Make it British."

Kate Hills
Founder | Make it British & Trade Show Meet the Manufacturer

Kate Hills

"Nellie PR did an amazing job at promoting our first ever Meet the Manufacturer event. They not only secured features for the show within the trade and business press, but also gained significant exposure for our exhibitors too, many of whom had never had any contact with journalist or PR companies before."

Kate Hills
Founder | Make it British

Alan Carter-Davies

"Ellen joined this project late but her enthusiasm and expertise has totally revitalised how we feel about what we are doing. Ellen’s gentle guidance has helped us map a plan for the future direction of the project. She is a major asset to the team."

Alan Carter-Davies
Culture manager | AreaFour Recording Industries

Carly Ferguson

"Ellen is incredibly enthusiastic in all that she does, keeping up-to-date with all the latest news and trends she has kept us ahead of the game with regards to social media.  Always reliable, Ellen rises to a challenge and shows as much passion for our business as we do.  A pleasure to work with, I would strongly recommend her as a supplier."

Carly Ferguson
Marketing Executive | Infogroup

Richard Lloyd

"I have found Ellen both an articulate and enthusiastic supplier to work with. In her field she is very knowledgeable, and is always willing and able to focus her skills on the project at hand. Ellen has also demonstrated that she is well on top of her brief and regards the latest challenges in the 'social media' driven world in which we now operate."

Richard Lloyd
General Manager | Infogroup

Dave James

"Finding Watertight Marketing was a revelation and a relief."

Dave James
MD | Ascentor

Holly Brooks

"Watertight Marketing has utterly transformed our business. In year one, we doubled both turnover and profit. In year two, we tripled it!"

Holly Brooks
Co-founder | Audenza

Bryony Thomas 2

"I engaged Nellie PR to help me become established as a high-profile marketing speaker and commentator. In just six months, Nellie PR’s very focused approach secured more coverage and speaker engagements than I ever expected. I couldn’t have asked for more from this campaign."

Bryony Thomas
Founder | Watertight Marketing

Dr Paul Upton

"The work Ellen has done with me and Ultramed has been extremely helpful for us in bringing PR to the forefront of our thinking rather than just our marketing. I would highly recommend working with her as a way to bring focus and energy."

Dr Paul Upton
CEO and Co-Founder | UltraMed

Hayley DeBeers

"Working with Ellen was very enlightening. She was able to help me clearly identify which aspects of PR to focus on for our brand, and how to go about that. Together we created a strategy that I can follow and track the progress of, and I set aside a day a week to implement that. It’s much better than the scattered way things were before."

Hayley DeBeers
Director | Lovegrove Essentials

Dan Martin

"Understanding the kind of content that a particular journalist needs is key to success as a PR. Many don't get it right but Ellen is one of the PRs who does. She knows what makes a good story and just how to get the attention of us hacks! Highly recommended"

Dan Martin
Small Business Journalist

Kelly Ballard

"Brilliant workshop today by Ellen Carroll, I’ve worked with PRs and managed PR staff for many years, but in only three hours I learned more about the process for gaining PR than I’ve learnt in 20 years"

Kelly Ballard
Freelancer Marketer | Kelly Ballard Marketing

Charlotte Bown

"Today’s Pitch Craft session was so insightful and helpful! Being quite new to the PR world it was great for me to get some more understanding of how to pitch well! Plus, it really helped me as I managed to get some coverage for a client in a publication they were hoping for by using some of the tips you gave!"

Charlotte Bown
Account Executive | Leapfrog PR

Charlotte Gatward

"Working with Nellie PR has been life-changing for me and our business."

Charlotte Gatward
MD | Gatwards of Hitchin

Lydia Simpson

"I’ve had a lot of Twitter response from people commenting on how interesting the #tfma twitter feed was to follow, as well as colleagues who didn’t attend the show but loved following the give-aways. It’s a very exciting concept and one that I’m sure will help TFM&A go from strength to strength."

Lydia Simpson
Marketing Assistant | TFM&A

Andy Taylor

"We are really excited by the interest that was created by the mash-up – and we are keen to build on the new relationships it helped to initiate."

Andy Taylor
Head of Marketing and sales | Infogroup/UK

Bryony Thomas

"As a consultant I recognise the importance of bringing in expert help to achieve tough objectives, which is why I engaged Nellie PR to help me become established as a high-profile marketing speaker and commentator. In just six months, Nellie’s PR very focused approach secured more coverage and speaker engagements than I ever expected. I couldn’t have asked for more from this campaign."

Bryony Thomas
Watertight Marketing

David Cameron

"David Nieper is a great example of the very best of great British manufacturing…"

PM David Cameron
After his visit to David Nieper

Vicky Owen

"What a buzzy conference and trade show. Loved it! #passion #creativity."

Vicki Owen
The Mail on Sunday

You need Nellie

We love working with businesses and individuals that are ready to step out of the shadows for better business.