Jaki Bent

“Although we have a lot of passion, we were and are really up against it in terms of the limited time available to dedicate to our PR and marketing. However, thanks to the PR that PAYS programme, we now have more focus, are building our strategy and are well on our way to having a real PR plan in place. Slowly and steadily we are putting into practice much of what we’ve learned and it is starting to pay off. At the same time, it is helping us to measure what is working – so we know where best to spend our time and energy effectively.”

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