PR that PAYS

PR that PAYS

PR that PAYS PR strategy training course

PR that PAYS is a PR strategy training course. A strategic PR programme to help you secure more customers, sales, and recognition, and no more ROI question marks ever again. 

“It has been invaluable to have Ellen as an experienced ‘sounding board’. The PR that PAYS programme has enabled me to follow a more coherent, logical structure – helping me to take a better approach to my PR and marketing strategy. Ellen is extremely knowledgeable, experienced and helpful and the programme has given me the confidence that I’m on the right path.”

Fiona Geeson, Marketing Communications Manager, Ashfield Meetings & Events.

The PR that PAYS PR strategy training course will provide you with a simple PR path to follow to help you win more customers, sales and recognition – and no more ROI question marks again. At the end of the programme, you’ll have your very own PR that PAYS strategic plan and timetable in place with a compelling set of assets and a proven path to follow to secure long-term, sustainable results.

PR that PAYS is PR that creates opportunity, demonstrates value and delivers real commercial business impact.

The PR that PAYS PR strategy training course is delivered over 20 lessons with a warm welcome and a wrap party to celebrate everyone’s success. There is a weekly group Q&A to answer all your questions, and lots of free bonuses, including a PR strategy template and PR ROI toolkits to save you time, money and patience. The PR that PAYS programme is online or there is an option to do the programme in person within a small group setting.

To find out more, please register here.

What you’ll learn?

    • At the end of the PR that PAYS programme you’ll have the metrics at your fingertips to prove the value and impact of your PR activity
    • You’ll be strategic with a transformational PR strategy in place – one that delivers customers, sales and more name recognition
    • You’ll feel supported, encouraged, well connected.

The PR that PAYS PR strategic PR programme is delivered over four PAYS modules over 20 lessons – providing a proven PAYS path for you to follow to identify your Purpose, create your Assets, measure your Yield and then Sustain your success:

P = Purpose

  • Identify your purpose and have a clear understanding of where you are now and where you want to be – what would success look like to you?  

A = Assets

  • Create your PR that PAYS plan and a compelling set of assets to achieve your Purpose.

Y = Yield

  • Agree your metrics and measures to record and celebrate the value of your PR – your PR Yield.

S = Sustain

  • Keep your success going with a priority checklist of activity and the tools to sustain your PR success for the long term.

To find out more, please register here.

Who is the PR that PAYS programme for?

  • PR and comms professionals – looking to get off the tactical hamster wheel, be more strategic and demonstrate their value
  • Marketing professionals with increasing PR and comms responsibility – seeking specialist PR support and guidance, and looking to stop wasting time and money on PR that doesn’t work
  • Business owners, entrepreneurs, thought leaders and business leaders looking to do their own PR better – be more strategic, planned and focused to generate better business.

“Thank you again for all your help. So happy I joined your programme! I always come away from our calls feeling so energised and inspired and the programme has really helped us to get clarity on our purpose. As a result, our messages are now all consistent and our PR is really focused and achieving great results.”

Charlotte Gatward, Gatwards of Hitchin, the UK’s oldest family jewellers 

What’s included?

  • Over 10 hours of video lessons: delivered over 20 bite-sized lessons
  • Full access to the online PR that PAYS programme to do as a 30 day intensive or 20 weeks guided programme
  • Questionnaire so that I can get to know you and provide you with specific guidance, knowledge, and contacts that address your specific PR challenge
  • PR that PAYS toolkits for each stage of the PAYS process to help you find your PURPOSE, create your ASSETS, measure your YIELD and then sustain your PR success for the long-term
  • Weekly group Q&A sessions
  • One-to-one private video calls
  • Private Facebook community for extra support, opportunities, success celebrations, and motivation
  • Practical PR strategy templates, timetable, checklists, worksheets, and guides.

Extra?

FREE VIP PR that PAYS bonus material includes:

Lots of free resources, guides and training, including free access to some of my most popular PR workshops and bite-sized training sessions.

What people say about PR that PAYS

“Thank you again for all your help. So happy I joined your programme! I always come away from our calls feeling so energised and inspired and the programme has really helped us to get clarity on our purpose. As a result, our messages are now all consistent and our PR is really focused and achieving great results.”


“Although we have a lot of passion, we were and are really up against it in terms of the limited time available to dedicate to our PR and marketing. However, thanks to the PR that PAYS programme, we now have more focus, are building our strategy and are well on our way to having a real PR plan in place. Slowly and steadily we are putting into practice much of what we’ve learned and it is starting to pay off. At the same time, it is helping us to measure what is working – so we know where best to spend our time and energy effectively.”


“It has been invaluable to have Ellen as an experienced ‘sounding board’. The PR that PAYS programme has enabled me to follow a more coherent, logical structure – helping me to take a better approach to my PR and marketing strategy. Ellen is extremely knowledgeable, experienced and helpful and the programme has given me the confidence that I’m on the right path.”

Your guide

Ellen Carroll is a strategic PR consultant. Delivering public relations to be proud of, Ellen loves helping businesses and business people step out of the shadows to create opportunity, demonstrate value and secure real commercial business impact with PR that PAYS.

At the PR coalface for more than 22 years, Ellen has worked in-house, agency-side, freelance and as a business owner – running Nellie PR for over 11 years. A PR champion through and through who is both strategic and a doer, Ellen is a PRCA Measurement Champion, member of the CIPR and PRCA – recently securing a place on the PR Week and Women in PR Mentoring Programme – a scheme set up to empower women to climb the PR ladder and take prominent leadership roles within the industry. Ellen will be by your side throughout the PR the PAYS programme. Please connect with me on LinkedIn and feel free to check out some of my testimonials and case studies.

Why online?

Whether you do the PR that PAYS programme online or in a small group setting, you will have online access to the entire PR that PAYS programme, material, and resources for two years. You’ll also join a supportive online community and get the practical support and encouragement to take action and benefit from the results.

Cost*:

There are three options to join the group programme:

£997 + VAT for the full PR that PAYS programme, including weekly Q&As with Ellen Carroll

£1,750 + VAT for the full PR that PAYS programme, including weekly Q&As, four one-to-one calls with Ellen Carroll, plus an additional kick-off and follow-up call – six one-to-one calls in total

£2,750 + VAT for the full online PR that PAYS programme, including weekly Q&As plus five one-to-one calls with Ellen Carroll, four face-to-face half-day group workshop sessions (maximum eight people). Running only once a year.  

*Please note, there is a special offer price for all people registering to join in 2019. Visit PR that PAYS to find out more. 

Options to pay by instalments are available.

If you would like to access PR that PAYS for your team online or face-to-face in-house, please book a call with me. The PR that PAYS programme can be tailored to meet your needs and working through the programme as a team will reduce the cost per delegate.

If you want Ellen to provide bespoke PR strategy support and PR consultancy, please visit Nellie PR Consultancy services.

Don’t miss out 

The PR that PAYS programme is currently on-demand and open to join in 2019 as I make some improvements and get ready for a big 2020 launch. Please visit the PR that PAYS online PR programme for more details and to register. If you register in 2019, you can access the 2019 special offer price as the price goes up in 2020.  

To find out more, please register here.

Questions?

If you have any questions about the PR that PAYS programme, please contact me at ellen@nelliepr.co.uk or book a call with me.

During the sign-up process, you will need to fill in a short application form and have a call with me – just to make sure that the PR that PAYS programme is right for you.