PR that Pays

PR that PAYS where profit is the proof…

PR that PAYS – a simple PR strategy programme for more customers, sales and recognition – no more ROI question marks ever again.

Online Programme 

The online PR that PAYS programme will provide you with a simple strategic PR system to help you win more customers, sales and recognition – and no more ROI question marks again.  At the end of the programme, you’ll have your very own transformational PR strategy and plan in place with a compelling set of assets and a proven path to follow to achieve real business impact and sustain it.  

The online programme delivered in four PAYS chapters: bite-sized video training plus an introduction, weekly group Q&A to answer all your questions, and lots of free bonuses, including PR strategy and PR ROI toolkits to save you time, money and patience.    

The first PR that Pays programme went live in July 2018 and the next intake is scheduled for November 2018.  

Don’t miss out

To find out more, join me in my free introductory webinar 24 October 2018: 30 days to PR that Pays

What you’ll learn?

The PR that PAYS programme is delivered over four key modules – P A Y S:

P = Purpose

  • Identify your purpose and have a clear clarity of where you are now and where you want to be – what would success look like to you?  

A = Assets

  • Create your PR that PAYS plan and a compelling set of assets to achieve your Purpose.

Y = Yield

  • Agree your metrics and measures to record and celebrate the value of your PR – your PR Yield.

S = Sustain

  • Keep your success going with a priority checklist of activity and the tools to sustain your PR success for the long term.

Create opportunity, prove value and secure long-term impact with #prthatpays

At the end of the PR that PAYS programme, you’ll have the metrics at your fingertips to prove the value and impact of your PR activity

You’ll be strategic with transformational PR plan in place – one that delivers customers, sales and more name recognition.

You’ll feel supported, encouraged, and well connected.

Who is the PR that PAYS programme for?

  • PR and comms professionals
  • Marketing professionals with increasing PR and comms responsibility
  • Business owners and business leaders looking to do your own PR better – be more strategic, planned and focused on more long-term results.  

What’s included?

  • Bite-sized video lessons 
  • Pre-programme questionnaire and one-to-one calls
  • Weekly Q&A sessions and accountability calls
  • Private Facebook community
  • Practical templates, worksheets and guides
  • Lots of FREE bonus material, including PAYS toolkits.

Your guide

Ellen Carroll will hold your hand throughout the PR that Pays programme.  Ellen has been at the PR coalface for more than 22 years and has worked in-house, agency-side, freelance and as a business owner – running Nellie PR for over 11 years.  

I’m no journalist, PR trainer or big agency head far removed from day-to-day PR reality – I’m a PR champion through and through who is both strategic and a doer.   

Why online?

  • You’ll have 24-hour access to all the online videos and worksheets
  • You’re not on your own – you’ll join a supportive online community and get my support
  • You’ll do it – the programme is immensely practical and you’ll take action.  


There are only eight places available on the online programme, starting November 2018.    

Don’t miss out – secure your place:

Register and join my next FREE introductory webinar30 days to PR that Pays.


If you have any questions about the programme, please book a free PR that Pays call with me.