PR Strategy and Planning

As a guide, setting up your public relations and communication strategy with Nellie PR includes:

  • Initial half-day session to understand your business objectives and targets for success
  • Audit and review of your existing PR activity, social media and content, and that of your competitors
  • Interviews with selected customers, staff and media
  • Full strategy inc. 12-month PR timetabled activity plan and content editorial schedule
  • Points-of-view document outlining your key newsworthy messages and top-line opinions to fuel your PR and content with timetabled issue-jumps
  • List of key journalists, influencers and contacts
  • Budget, breakdown of deliverables, measurement and evaluation process
  • Follow-up kick-off meeting to get things started.

Please contact Ellen Carroll at for more details.

Brilliant add-ons:

Media training

Senior counsel and PR training

Messaging workshops

Crisis management strategy

Content marketing strategy

Social media strategy

PR and social media policies

Media and customer audits.