Make it British PR Case Study

Nellie PR did an amazing job at promoting our first ever Meet the Manufacturer event. They only secured features for the show within the trade and business press and gained significant exposure for our exhibitors too.” Kate Hills, founder of Make it British

What a buzzy conference and trade show. Loved it! #passion #creativity” Vicki Owen, The Mail On Sunday

Headline results:

The challenge:

On 11 & 12 June 2014, Make it British, the campaign for UK manufacturing, launched its debut Meet the Manufacturer’ conference and sourcing event. Headlined by Mary Portas, the event aimed to rebuild connections between British garment and textile manufacturers and the brands and retailers looking reshore production to the UK. As the first-ever event of its kind, Meet the Manufacturer was a brand new concept for the UK fashion and textiles industry. With only six weeks before the event our challenge was to:

  • Secure high-level pre-event coverage to highlight the key industry issues and reasons why brands, retailers and designers should attend
  • Position ‘Meet the Manufactureras the top UK manufacturing conference and sourcing show
  • Raise the profile of event organiser Kate Hills, and highlight her ‘one woman mission’ to bring full-scale manufacturing back to the UK
  • Build relationships and secure high profile media attendance at the event, as well as targeted post-event coverage.

What we did:

  • Wrote and distributed a pre-event press release, announcing the high profile line-up and highlighting the real benefits of attending
  • Created a list of target media, bloggers and influencers to attend the event
  • Pitched ‘Make it British founder Kate Hills forward for opinion pieces securing in-depth interviews
  • Created a template press release – for conference speakers and exhibitors to adapt and distribute to their own local media to achieve regional coverage
  • Extensive media and blogger relations to secure attendance at the event
  • Coordinated all media interviews during and after the event
  • Created a post-event round up press release package, including full event review, photography, quotes and additional information
  • Extensive post-event media relations, to maximise coverage.

Results:

Want to know more?

Contact Ellen Carroll at Nellie PR at ellen@nelliepr.co.uk or give us a call on 01626 249045, we would love to hear from you. You can also see more Nellie PR case studies.

The credits:

Client: Make it British

Agency: Nellie PR

Campaign: Meet the Manufacturer event

Timeline: 2014

Services: Public relations, media relations, newsworthy content, online PR, social media

Photo Used: © Kate Hills, founder of Make it British/Meet the Manufacturer