How to use social media for PR
Using social media for PR, expert advice from Ellen Carroll at Nellie PR.
PR is all about relationships and reputation and using social media, as part of your PR strategy, is just one of the ways in which you can connect directly with your audiences and build your profile.
But, the social media landscape is vast, so here’s a brief look at one aspect – Twitter.
Because your audience is there. Journalists, in the main, love it. So, if you’re trying to connect with them, you need to be there.
Twitter keeps you up-to-speed and builds profile. By keeping on top of the news agenda you can grab some brilliant PR opportunities. For example, by following journalists relevant to your sector, you can piggyback topical issues, be helpful and provide relevant and timely comment. And, respond to their interview requests.
Journalists look for stories there – make sure you’re there and can be found.
Most importantly, it’s a great way to get to know and understand your audience and what they are looking for.
So, we know it’s worth doing, but how to get started?
- Plan, plan, plan
- Set up Twitter lists to keep track of the people you want to connect with and topics you want to follow
- Be slow – don’t just start tweeting or pitching stories at journalists and other contacts, build up your relationships first and prove your expertise
- Have great stories and be newsworthy, make sure your PR content is easily shareable such as links to your online press room, and post great pictures and videos to show how visual or newsworthy you are
- Be interesting and have a balanced schedule – so you have a mix of engagement and conversation, news posts, sales tweets and don’t forget to share other people’s tweets and posts
- Finally, be sure to measure your success. This will help you evolve, and improve your strategy moving forward.
On Twitter, search and follow #journorequest – a very useful hashtag to find journalists looking for news and people to interview for news stories and features.