Content Marketing Strategy

Content marketing strategy and planning – plan for content success 

Setting your content marketing strategy with Nellie PR will include: 

  • Initial half-day meeting to understand your priority audiences, business objectives and targets for success
  • Half-day meeting with stakeholders to determine themes and content focus
  • Interviews with x3 clients to determine requirements and content needs
  • Content audit to review existing content, and to determine what content can be re-purposed
  • Competitor content audit to review and benchmark your competitors’ content
  • Full content strategy, including 12-month editorial schedule, themes, topics, roles and responsibilities
  • Recommendations for promotion, measurement and review
  • Handover meeting.

Costs and Timings

A typical content marketing strategy costs between £2,500-£5,000 depending on requirements and level of scope. It is usually a five-day engagement that is delivered within a one-month period.  Terms: 50% invoiced in advance and 50% on competition.