Growth Voucher Accredited for PR

Exeter-based PR agency Nellie PR has been approved as an advisor for the Government-backed Enterprise Nation Growth Vouchers scheme – to provide tailored public relations advice and training to ambitious small businesses seeking growth.

The scheme offers up to £2,000 in match funding to help small businesses gain access to expert advice across five key categories, including marketing and public relations, IT, management, finance and workforce expansion.

Nellie PR, who work with businesses and organisations nationally and across the South West, will offer bespoke guidance on building effective communications strategies to help businesses meet their objectives and growth targets.

Based at The Innovation Centre in Exeter, Nellie PR works across a variety of sectors, including B2B and business, manufacturing, entrepreneurship, education and more.

Ellen Carroll, director at Nellie PR, said: “For small businesses, achieving growth whilst still getting the day job done is a real challenge – and many businesses owners just don’t have the time or budget to put a robust PR strategy in place.

“Great PR can propel business forward, building a company’s profile, increase sales, or help you become a real influencer in your industry. We got involved in the Growth Vouchers scheme to help businesses achieve just that, and can provide tailored advice or training on all aspects of PR and content marketing.”

Launched in January 2014, the scheme £30 million Growth Voucher fund is open to young companies with fewer than 250 employees. Businesses looking for advice can apply online by visiting the Enterprise Nation website. Applicants will then be required to fill in a questionnaire, or attend a face-to-face business advice assessment.

For more information and to apply for an Enterprise Nation Growth Voucher please visit the Enterprise Nation Marketplace:

About Nellie PR:

Nellie PR is a public relations agency based in Exeter, Devon. The agency provides public relations, content and social media services and works with businesses and organisations right across the UK.

Ellen Carroll

Ellen Carroll is a strategic PR and communication consultant. I provide PR training, mentoring and consultancy to help people and businesses to step out of the shadows with #PRthatPAYS

Find me on: Web | Twitter

Updates From the Lifestyle, Fashion and Consumer Media

We like to keep up-to-date with the changes across the media, and this week we take a look at some of the recent changes across the lifestyle, fashion, and consumer media.


Krissy Turner is the new digital style assistant for the Telegraph Magazine, in Saturday’s Daily Telegraph.  She is looking for fashion news, new collections in stores and online.

For the latest, follow her on Twitter via @KrissyDiaries

We’ve also spotted more changes to the team at – with

Bibby Sowray taking up the role as assistant digital fashion editor, whilst Rosie Cherrington joins as digital intern, and is looking to receive press releases on fashion and beauty and, news on events.

At Telegraph Luxury, Bethan Ryder has been promoted to associate editor, contributing to the website and quarterly magazine.  Meanwhile, Stephen Doig is the new assistant editor and will focus on men’s style and technology.

Hearst Magazines

Kate Matharu has been appointed as digital editor for Hearst, looking after titles, including Country Living, House Beautiful and Prima.  Kate, who is the former editor at is keen to receive information and updates on fashion, beauty, wellbeing, food and more.


Lisa Harvey is the new deputy features editor at Glamour, replacing Gemma Askham, focusing on features around fashion, beauty, shopping, travel, relationships and fitness. She was formerly the lifestyle editor at The White Company.

Follow her on Twitter via @LisaJourno


Metro has relaunched its ‘Trend Tracker’ page, focusing on new lines, launches, and much more.  Edited by Naomi Mdudu, the page will appear in the paper on Thursdays.


Caroline McGuire has joined the Mail Online’s ‘Femail’ section as reporter, She would like to receive press releases on topics of interest to women, such as food and diet, fashion, health and families, human interest stories, and much more.

Follow her @McGuireCaroline

Ellen Carroll

Ellen Carroll is a strategic PR and communication consultant. I provide PR training, mentoring and consultancy to help people and businesses to step out of the shadows with #PRthatPAYS

Find me on: Web | Twitter

National Business News and Journalist Job Changes

We never like to miss out on a great media opportunity here at Nellie PR.   That’s why keeping up to date with the media movers and shakers is so important, helping us to maintain and build great relationships with journalists, producers and many more.

Keeping track of these changes can be time consuming, so to help, we’ve launched a new blog series with a round up of some of the changes that have caught our eye recently.

This week we bring you the latest from the national and business media.

The Times

The Times has recently launched a daily politics focused email newsletter called Red Box.  Set up in partnership with YouGov, Red Box is a free daily political briefing written by Philip Webster of The Times and Tim Shipman of The Sunday Times.  The newsletter will also feature YouGov poll results.

You can sign-up to receive Red Box here: and get the latest via Twitter @timesredbox.

The Telegraph

Peter Spence, previously senior online writer for City A.M, is the new economics correspondent at The Daily Telegraph.  He’ll also be looking after economics stories for The Sunday Telegraph and

Follow him on Twitter @Pete_Spence.

City A.M

Catherine Neilan has joined City A.M as social media editor, having been news editor at Drapers, whilst Emma Haslett is the new City A.M web editor, joining from Management Today.

Catch-up with them on Twitter @CatNeilan and @EmmaHaslett.

Sky News

Sky News kicked-off a brand new evening show ‘Sky News Tonight’ on 1 September, hosted by Adam Boulton and Sarah Hewson.  From 7-9pm on weekdays, the show will feature high-profile guests, social media, analysis and much more.

Follow the programme on Twitter via @SkyNewsTonight

London Live

London Live, the first 24 hour TV channel dedicated to the capital and launched in March 2014, has announced it is looking to focus on news and current affairs and will not be commissioning entertainment shows in the future.  The commissioning and programming team will be reassigned into the news and current affairs team.

Follow the channel @LondonLive

Watch this space for our next media update, coming soon!

Ellen Carroll

Ellen Carroll is a strategic PR and communication consultant. I provide PR training, mentoring and consultancy to help people and businesses to step out of the shadows with #PRthatPAYS

Find me on: Web | Twitter

Christmas PR – PR is for Life, Not Just for Christmas

Looking to maximise your sales this Christmas and beyond? Ellen Carroll from Nellie PR is speaking at the DCM Christmas Crammer event on 10 September 2014, sharing top tips on how to get strategic and successfully use PR to fire-up business activity – not just for Christmas but all year round.

Organised by the CatEx Direct Commerce Association, the event takes place on Wednesday 10 September from 09:30-17:00 at Newton Abbot Racecourse and will welcome a wide range of catalogue and multi-channel businesses looking to boost their Christmas sales both online and offline.   Ellen Carroll, director at Nellie PR will be sharing practical insights on how to build sustained PR strategies to bring in new customers, increase sales, attract new investment and build your profile.

Attendees will hear from a total of eight speakers, including Rob Smeddle and David Fanous at Clientbase, sharing tactics for winning customer service, Dan Croxen-John at AWA Digital, with tips on how to increase website conversions – and many more. Delegates will also be invited to take part in a panel discussion and gain direct advice from speakers in a series of 15-minute one-to-one sessions.

To book your place and view the full speaker schedule, please visit the DCM website. Tickets cost £95, with additional places booked at the same time priced at £47.50.   For more information about the event, or to talk to Ellen Carroll about how PR could help your business please email or phone 01392 247 948.


Ellen Carroll

Ellen Carroll is a strategic PR and communication consultant. I provide PR training, mentoring and consultancy to help people and businesses to step out of the shadows with #PRthatPAYS

Find me on: Web | Twitter

The Changing Face of the Western Morning News

If you believe the headlines, the traditional newspaper is on its way out. The rise of digital news platforms and social media has changed the way find and read the news.  As a result, newspaper circulations have dwindled, newsrooms have shrunk and many of our daily papers have switched to weeklies.

But the Western Morning News (WMN), our region’s flagship daily covering the news from Penzance to Taunton, seems to be bucking this trend, having launched a brand new Sunday print edition in June this year – making them one of the only daily papers to publish an additional, paid for print title in recent years.

Last week, we were invited to meet with Bill Martin editor of the WMN at a PR event hosted by Astley Media.  This was a great opportunity to find out exactly how the paper is adapting to the new age of publishing, get an insight into its new Sunday edition, and how the paper is looking to working with PR’s and businesses in the region moving forward.

Bill, who moved from The Herald in Plymouth to become WMN editor in 2012, started off explaining the big changes that have taken place at the paper, and the wider South West Media Group.  Previously owned by Northcliffe Media, the paper was acquired by Local World in 2012 and has undergone a major restructure, from the inside out.

Long gone are the traditional newspaper structures, with separate editors for business, farming, property etc.  Responsibilities at the WMN are now spread across a team of ‘content editors’, working on a range of stories at any one time.  These content editors are now not only looking after written content, but also, video, photography and more.

So what do these changes mean for PRs, clients and businesses in the South West?   Bill explained, that like most papers, the WMN is hungry for content and always on the lookout for interesting news and topical features.  They want great stories, delivered in a high quality content package to include interviews, images, infographics, and even short video.  But crucially, this shift means that quality of content from PR people has never been more important.

Content needs to be carefully thought-out, with a clear purpose and of value to the reader. And if it’s not, then don’t be surprised when it doesn’t appear in the paper or online!

The WMN is also making big investments to improve its website.  As 70% of all its web traffic now comes from mobile devices and with nearly 40,000 Twitter followers, the paper is also carefully planning the future of its mobile offering.  Something else to keep in mind when pitching ideas or send through stories.

Bill then went on to talk about the launch of the new WMN Sunday edition, which has clearly been a big, but hugely exciting project for the whole team. The WMN on Sunday aims to offer something totally different – a newspaper that people both want to, and have time to read on the weekend.  Looking at the new edition, it certainly has a very different look and feel to the weekday paper, and will focus on Westcountry living, health, education and travel.  There’s also a chunky business section, with features, opinion and discussion pieces.

But perhaps the most exciting development is the launch of West magazine, edited by Becky Sheaves – and very much like a Sunday lifestyle supplement.  Female-focused, West offers fashion and family features, real life stories, health and lifestyle all with a Westcountry backdrop. In fact, Bill suggested that the supplement has gone down so well with readers, they are now planning to add more pages, by moving the all important TV listings into the main paper.

All in all, the new WMN on Sunday means lots of new opportunities, to get our clients seen and heard in the region.  Here’s some top tips we want to share with you on securing coverage for you and your business in the WMN:

–       Stories are almost always published on the web first now, taking more precedence over print, so think about timing carefully

–       Get to know the sections (and who is writing them) before pitching your idea forward.  We’ve put together a helpful media profile below

–       Bespoke content is the way forward – so its always worth planning a great quality content package

–       Don’t forget to think about where content will be read, make sure it works for mobile too

–       There is still a place for the press release, but make sure it’s covering a proper announcement, event or achievement.

Many thanks Bill Martin to taking the time to come and talk to us, and to Astley Media for organising the event. 

Western Morning News media profile:

Founded: 1860
Geographical coverage: Devon, Cornwall, and parts of Somerset and Dorset
Political alignment: Liberal
Supplement sections:
Monday – Sport
Tues – Living Cornwall
Weds – Westcountry farming, WoMaN
Thurs – Business
Fri – Introduction to the weekend, what’s on, sport,
Saturday – Property, arts and antiques, Westcountry life
Sunday – Living, health, education, travel, business, West magazine supplement

Additional supplements:
WMN Annual Business Guide in July, Fast Growth 75 supplement, and the WMN Business Awards.

Ellen Carroll

Ellen Carroll is a strategic PR and communication consultant. I provide PR training, mentoring and consultancy to help people and businesses to step out of the shadows with #PRthatPAYS

Find me on: Web | Twitter