International Dance Supplies Picks Nellie PR

Nellie PR awarded new PR brief to promote Made in Britain dancewear brand 1st Position.

JimW-Anne Walker 2

International Dance Supplies (IDS) based in Newton Abbot has selected Nellie PR to handle public relations for its UK-made 1st Position dancewear brand.

IDS, the UK’s largest dancewear supplier with a £9 million turnover, design and manufacture its own 1st Position dancewear brand in the UK. 1st Position is the official uniform for many UK and international dance associations, including American Ballet Theatre after IDS became one of the first non-American dancewear suppliers to break the US.

The PR brief will focus on media relations and campaign strategy to highlight the brand’s Made in Britain credentials and raise the profile of its founder Anne Walker, MBE.

Young dance teacher Anne Walker founded 1st Position in 1978, after becoming increasingly frustrated with the lack of good quality dancewear available. 35 years later 1st Position export to 53 countries worldwide, and is enjoying record sales.

Nellie PR, based at The Innovation Centre in Exeter was invited to pitch for the account following successful PR work on behalf of other UK manufacturing and retail clients.

Nellie PR relocated its headquarters from Nottingham to Exeter in early 2013 and is currently growing its team in the South West.

Founder and director Ellen Carroll, said: “1st Position is a high quality British brand and it’s great to be working with Anne Walker, who is a truly inspirational entrepreneur.”

Nellie PR provides profitable public relations and newsworthy content, specialising in B2B, UK manufacturing, business and enterprise, education and skills.

 

 

 

 

 

 

 

Ellen Carroll

Ellen Carroll is a strategic PR and communication consultant. I provide PR training, mentoring and consultancy to help people and businesses to step out of the shadows with #PRthatPAYS

Find me on: Web | Twitter

Al Jazeera interview for the Autumn Statement

Ellen Carroll

Ellen Carroll is a strategic PR and communication consultant. I provide PR training, mentoring and consultancy to help people and businesses to step out of the shadows with #PRthatPAYS

Find me on: Web | Twitter

The Times

Coverage in The Times for our client, including video interview.  See here in The Times coverage.

Ellen Carroll

Ellen Carroll is a strategic PR and communication consultant. I provide PR training, mentoring and consultancy to help people and businesses to step out of the shadows with #PRthatPAYS

Find me on: Web | Twitter

BBC 5 Live Wake up to Money

Coverage for our client on BBC 5 Live Wake-up to Money.

Ellen Carroll

Ellen Carroll is a strategic PR and communication consultant. I provide PR training, mentoring and consultancy to help people and businesses to step out of the shadows with #PRthatPAYS

Find me on: Web | Twitter

Made in Britain

We love looking after the PR for Made in Britain manufacturers and businesses, so will be attending the Smarta 100 Academy Made in Britain event on Tuesday 30th April.  Will you be there?

Hosted by Shaa Wasmund, the CEO and founder of Smarta, the panel will include:

Sir Richard Needham from Dyson who will be giving lots of great advice about how to make the most of a Made in Britain brand.

Simon Willis from Royal Crown Derby talking about how to leverage the ‘Britishness’ of your brand.

Nick Roope from Plumen, the world’s first designer energy saving light bulb and also Will King, King of Shaves.

The event is free to attend and you can book a place here: The O2 Smarta 100 Academy Made in Britain

Say hello if you see me there, and I’ll be more than happy to provide Made in Britain manufacturing PR advice.   

Posted by Ellen Carroll, founder and director of Nellie PR.

 

 

Ellen Carroll

Ellen Carroll is a strategic PR and communication consultant. I provide PR training, mentoring and consultancy to help people and businesses to step out of the shadows with #PRthatPAYS

Find me on: Web | Twitter