Top speaking slots and coverage secured for client, Bryony Thomas from Clear Thought Consulting

Bryony Thomas came on-board as a Nellie PR client late last year and we kicked off her PR campaign with a very early win – an invitation to join other industry leaders on the platform at the B2B Marketing Annual Conference.

The audience of senior marketers and business owners heard her advice on how to get the finance team to love marketing.  Here’s what delegates had to say about her presentation: “Bryony Rocks”, “brill presentation”, “Bryony Thomas is owning the panel”, “presentation of day on reporting to board. Inspired practical love it.”  Click on the link for more speaker testimonials for Bryony Thomas.

We’ve since secured coverage for Bryony in the likes of The GuardianBusiness ZoneSmallbusiness.co.uk, Retail Bulletin and B2B Marketing Magazine where she’s now a resident B2B Marketing Magazine blogger and trainer delivering workshops, including this one in May: social media training, as well as additional speaking slots too.

This is all fantastic early success for our work with Bryony. We first hooked up on Twitter through a mutual contact, and Nellie PR began working for two of Clear Thought Consulting’s clients.  Bryony was so impressed at the results we achieved for them that she hired us to build her own profile as a compelling and expert ‘practical’ marketing speaker.

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Ellen Carroll

Ellen Carroll is a strategic PR and communication consultant. I provide PR training, mentoring and consultancy to help people and businesses to step out of the shadows with #PRthatPAYS

Find me on: Web | Twitter

Social Media Strategy for Institute of Credit Management (ICM)

In recent months we’ve been conducting an audit of the social media activity of our client, the Institute of Credit Management (ICM).  This culminated in our delivery of a social media strategy, which detailed how the organisation can best use this exciting channel to best effect over the coming years.

As well as offering guidance on the long-term strategy we’ve also highlighted some quick wins and over the next few months, as the ICM implements the strategy, we will keep you updated on progress.

Here is what Philip King, CEO of the ICM, had to say about working with us: “Nellie PR has been a real asset in helping us to develop our social media strategy.  In particular, Ellen from Nellie PR is imaginative, creative and articulate. Her practical and thoughtful approach helps create an environment in which the business can develop its thinking and move ideas forward. Her input has been valuable and will deliver real payback to the business as we implement the ideas and concepts she has identified, and helped us identify for ourselves.”

Give Ellen a call on 0115 9220540, hook up via Twitter at Ellen Carroll or drop her an e-mail to discuss how we can help with your social media strategy.

Ellen Carroll

Ellen Carroll is a strategic PR and communication consultant. I provide PR training, mentoring and consultancy to help people and businesses to step out of the shadows with #PRthatPAYS

Find me on: Web | Twitter

Consumer Journalist Turns B2B PR Intern

Nellie PR offers paid PR internships for the talented and PR experts of tomorrow.  Hollie-Anne Brooks joins us at a very busy and exciting time for Nellie PR.  This girl’s got talent so here’s hoping that Hollie-Anne will make a real and long-term contribution to Nellie PR.  Over to you Hollie-Anne for some of your thoughts on PR internships:

Taking on an intern within any business can be highly valuable; whether it’s a high flying publishing house which just needs someone to do the Starbucks runs or a small business who could really use the help in starting up. An intern, in the harshest sense, is basically another set of hands that will work 12 hours for the price of his/her bus fare. But is that what’s to be expected and should I, intern extraordinaire, brace myself for the hot water scalding ahead?

I’ve interned across an array of magazines, all at a time when I was based in London. My first internship began at Essentials magazine, the mid-market title run by IPC Media. I was a mere 18 years old and commuted in every single day from Essex where I was kipping on a friend’s sofa.

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Ellen Carroll

Ellen Carroll is a strategic PR and communication consultant. I provide PR training, mentoring and consultancy to help people and businesses to step out of the shadows with #PRthatPAYS

Find me on: Web | Twitter

Planning a B2B Email Marketing Campaign

Yesterday I attended an Email Marketing course held in the East Midlands Chambers of Commerce building at the NG2 Business Park (for all those who know Nottingham!).  The all day action-planning workshop, which was provided freely by the E-Business Club, focused upon the best way to plan an email marketing campaign.

Leading the 26th October course was professional marketing strategist and software developer Andrew Talbot, who gave all who attended the tools and skills to plan and run their own marketing campaign.  As all of the available places on the workshop were taken, it became obvious that the event has certainly previously been beneficial to SMEs in keeping up to date with their customers.

The importance of email marketing for a successful business was stressed, being cheap, easy and efficient to use as part of a multichannel networking strategy.  You were encouraged to understand the term of “perceived indifference”, which means that a customer generally will assume that your business does not value their custom.  From the point of the consumer, do your emails have relevance to them?  If you examine your own attitude to emails that arrive in your inbox, do you get annoyed if they do not have any relevance to your business?

This course definitely taught me some handy tips to becoming a successful email marketer –

  • Email marketing is not necessarily a tool for winning new clients.  The main purpose of email marketing is to retain and maintain good relationships with current customers.
  • You only get one chance to make a truly good first impression.
  • However, if you do happen to get zero response to your emails, this is a good thing – because you will then know that everything that you did was wrong! You can then change your approach…and it didn’t cost you the moon and the stars.
  • It is easy to become a spammer through sending emails without permission and without targeting a specific audience.  Nobody can sell you a permission-based data list for your business.  If you are reported as a spammer, you can have your IP address blocked!
  • You should always strive to make the person receiving the email feel like it is specifically for them.  It is about establishing trust between the marketer and the consumer.

I was also taught the pros and cons of several different types of marketing software and the benefits of social media to an SME.  What I also found to be encouraging is that Andrew Talbot mentioned the book The New Rules of Marketing and PR by David Meerman Scott as a great source of information for how marketing has been changed by the rise of social networking.  This is, coincidentally, the book that I have recently read and reviewed, finding it as well to be very helpful.

This workshop was one of many Transformational IT services that are part of the government’s “Solutions for Business” portfolio.  This aims to provide eligible businesses with assistance to define the specific requirements that are needed to enable them to progress.   Planning and implementation of E-Business knowledge is then handed to the key SME personnel.

The “Solutions for Business” support products are funded by the East Midlands Development Agency (EMDA) and the European Region Development Fund.  All events are currently running until March 2012.  Unfortunately, there has been talk of pulling the funding for these programmes so they will not be able to continue after this time.  This is a shame, as I found the Email Marketing course to be considerably helpful and understandable.  Meetings were held last week in which it was discussed as to whether the funding for these workshops should remain available.  The outcome is yet to be known.  There are still places available on these free courses, so if you live in the East Midlands and would like some free SME advice, sign up now!

The E-Business Club is a virtual support network created to help you make the best use of Information and Communication Technologies (ICT) to boost business performance.

They provide information, events, workshops and advice on topics like planning a website, online marketing, social media, e-commerce, security, wireless and mobile working to help you to maximise the benefits of ICT productivity.

To find out more about the East Midlands E-Business Club and what they have to offer, visit:

http://www.ebusinessclub.biz/

Post by Rebecca Wardle, Graduate PR Trainee at Nellie PR, a B2B PR, Marketing and Communications consultancy.

Ellen Carroll

Ellen Carroll is a strategic PR and communication consultant. I provide PR training, mentoring and consultancy to help people and businesses to step out of the shadows with #PRthatPAYS

Find me on: Web | Twitter

Meet the Media – Gorkana Briefing with the BBC Business & Economic Unit

Gorkana, the media database people, hold regular breakfast briefings where PRs like me can get together to hear from top journalists on how they like to work with us, and what opportunities exist to get even better coverage for our clients.

With a panel consisting of Jeremy Hillman, Hugh Pym, Piers Parry-Crooke and Robb Stevenson from the BBC’s Business and Economic Unit, it wasn’t surprising that the 6 October event was standing room only.

 

Typically, the Gorkana events are London-based, but with the likes of BBC Radio 5 moving to Salford, the meet the media breakfast briefing was a timely chance to get out of Nottingham and hear first hand what the move will mean.  And, to get a handle on what additional opportunities exist for many of our non-London business clients to get their voices heard and their faces seen on BBC Business, including:

•    Wake up to Money
•    BBC on the Money with Declan Curry
•    Five Live Drive
•    The newly launched BBC Technology of Business Index.

With the BBC often criticised for being too London-centric, it was really great to hear the panel’s desire to reach out to more regional businesses, and to expand on its range of commentators. In particular, the BBC panel stressed that they were keen to hear from new experts, SMEs and CEOs able and available to comment and react to timely issues and news.

Business is always current, but with VAT changes, GDP figures and the spending review almost upon us, there’s plenty of timely angles and hooks coming up for businesses to provide their views, stories and reactions to gain coverage across the BBC.

With this in mind, Hugh and the rest of the BBC panel had some top tips for new business commentators and PRs pitching them forward for interview slots and to provide comment: “availability, availability, availability”, “be flexible”, “don’t promise and then not deliver”, and “highlight access to local BBC studios” to minimise any extra handholding needed.

Nobody wants to hear the same old voices, or see the same faces time and time again but with limited resources the panel conceded it was sometimes easier to go back to a familiar face.  Obviously, they’re proven, good operators, know where they’re going and happy with an early 5.30a.m. start.  Ultimately, success breeds success.  If a journalist knows you’re good for it, available and flexible, an expert in your field then they will keep coming back for more.  The challenge is to secure that first slot – that’s where a good PR will come in.

For more information on the briefings see Gorkana.   The next Gorkana breakfast briefing is with the Financial Times FT Money on Wednesday 27th October.  Alice Ross, Deputy Personal Finance Editor will be on the panel – providing an insight into the FT’s daily workings and her top tips on how they would like to work with PRs.

Post by Ellen Carroll, owner and director of Nellie PR, a B2B PR, marketing and communications consultancy.

Ellen Carroll

Ellen Carroll is a strategic PR and communication consultant. I provide PR training, mentoring and consultancy to help people and businesses to step out of the shadows with #PRthatPAYS

Find me on: Web | Twitter