How to be a Thought Leader

Do you want to step out of the shadows as a thought leader? Or, help your client or a member of your team to work towards thought leadership? You do? Well, please watch the recent webinar session I ran on this very subject: Thought leadership and how to step out of the shadows as a…

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Pitch Craft Guide to Media Pitching: Secure Press Coverage

Secure earned media coverage with my Pitch Craft Guide to Media Pitching.  What a perfect Halloween day or rather a good enough spooky excuse to face some of your fears or rather one of your fears – the fear of media pitching or selling in your story to a journalist or blogger to secure media…

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20 Ways to Amplify your Press Coverage

All too often, you secure some long-awaited press coverage but then fail to make the most of your success. But success breeds success, and press coverage is just the same. Indeed, the more earned press coverage you achieve – the more likely you are to get more. Follow these #PRthatPays tips and I’ll show you…

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Why being a member is great for PR

Are you a member of an association, membership body or business organisation? If so, did you know your membership could help you secure press coverage, PR opportunities and even more business? When journalists go a looking for a businesses to interview around specific issues and trends, or comment on the back of the publication of…

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Interview with Mark Swift, Head of Communications at EEF

Behind the business scenes A monthly chat with the often-unseen public relations and communications professional – behind the business scenes one PR person at a time. Mark Swift, Head of Communications at EEF, the manufacturers’ organisation From trainee pilot to Sliding Doors, probably the best ten pounds he’s ever spent, and a real-life living and…

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