GDPR and public relations: an interview with Suzanne Dibble

GDPR and public relations: an interview with Suzanne Dibble, the small business law expert by Ellen Carroll

I think that I’m pretty typical of many PRs (especially those of you that are freelance or run your own small agency) in that GDPR is most certainly on my radar.  I’m working towards GDPR compliance for Nellie PR and feel I’ve got a handle on it as a small business or rather a micro business owner.  But in terms of doing the day job – pitching to journalists, accessing client data to conduct interviews and the like – many GDPR and PR questions linger.

That’s not surprising – there seems to be a distinct lack of practical guidance about GDPR that is specifically focused on PR and comms coupled with the fact that some of the answers aren’t yet known as aspects of the legislation go through parliament.

I’m not alone – when I put it out there on the various PR groups that I’m a member of that I was as to interview a legal expert about GDPR and PR – lots of questions came in thick and fast.

As the majority of PR agencies and freelancers are small businesses, it made sense to interview a legal expert that could answer the GDPR and PR questions from a small business perspective. So thank you, Suzanne Dibble, for agreeing to be interviewed and your patience in answering all these PR and GDPR questions.

Interview and Q&A with Suzanne Dibble about GDPR and PR

Suzanne Dibble is a multi award-winning business lawyer, small business law expert and founder of the Small Business Legal Academy.   She’s also the joint founder of Express Global – a global collective of entrepreneurial women – as well as the face and legal brains behind her own massively popular free GDPR Facebook group with over 7,500 members (at last count) where she has been going raw and uncut every night to share her take on GDPR in the most accessible way.  And on the subject of accessibility, check out her GDPR mythbuster webinar for a bit of guided training on GDPR and what it all means for you as a business owner.  On her Facebook group, you’ll also find video advice on legitimate interests, GDPR and photographers too, and go ahead ask her a question.

GDPR and public relations

Suzanne, tell me about your own route into entrepreneurship?

I was a mergers and acquisitions lawyer in the City, at the world’s largest law firm, on the fast track to partnership at a very early age. Working 20-hour days, working on multi-million pound deals I realised that it wasn’t really a sustainable career if I wanted to have a family and children.  So after holding a couple of really good in-house roles working for the likes of ITV, I decided to set up my own legal practice in 2010. I was thinking, ‘Who do I want to help?’ And it came to me; actually the people I wanted to help were people like me, women who had left corporate to set up their own business. Who I knew traditional legal services just weren’t helping. The way they are set up meant that small business owners and particularly female-led business owners and solopreneurs just weren’t taking the legal advice that they needed because of their perceptions of traditional legal services.  I wanted to make law accessible to micro businesses, and particularly the female micro business owners, and still do.

What made you set-up your own GDPR Facebook group?

I was consulting with multinationals on GDPR but increasingly finding that small businesses were being left out in the cold.  I was seeing that much of the GDPR information on websites and in the stuff that people were sharing with each other was just wrong.  It really frustrated me that small business owners were running around in circles trying to work out what was fact and what was fiction.

So on a crazy whim, I decided that I would commit to doing a video a day in a Facebook group and share my take on GDPR, which is not the scaremongering headlines of: ‘As a small business owner, if you’re not fully compliant on the 25th of May, you are going to get fined 20 million Euros,’ because it’s absolutely not going to happen like that. So what I hope to offer in my group is just some really sensible, balanced guidance as to how small businesses can easily comply with GDPR. And it’s been an absolute hit. We’ve got over 7,000 members in there in less than a month and people are sharing it like crazy.

GDPR is complex regulation but I think because I am a small business owner and I don’t hang out with lawyers,  I hang out with small business owners, I know what interests them, I know what language they talk. And I can translate it for them, and be the approachable face of GDPR for small business owners.

Is GDPR a good thing?

Yes, in my view it is absolutely a good thing.  If you take away the scaremongering and look at it in its essence, it’s good for business owners and it’s good for the consumer. Certainly in the context of marketing, we small business owners need to be paying more attention to the quality of our marketing and it’s right that GDPR puts the focus on making sure that we’re sending the right information to people who actually want to receive it.

Because if you’ve got a big list of people – say you’ve got 10,000 people and 8,000 aren’t reading what you’re sending them because they’re just not interested, then that’s going to impact on your deliverability rates for the 2,000 who do actually want to read it. So you’d actually be much better off carrying out list hygiene and working out who doesn’t want to read your stuff, and giving them regular chances to opt out, and to update their preferences, so that you can make sure that people who do really want to see your stuff, and your potential customers, are actually seeing it.

In fact, I’ll read a quote from the information commissioner, Elizabeth Denham.  She says: “This approach may require an up-front investment in privacy fundamentals, but it offers a pay-off down the line, not just in better legal compliance but also in giving you a competitive edge.”

There’s a real opportunity for organisations to present themselves on the basis of how they respect the privacy of individuals.  It is a reputation issue. 

How important is having a good privacy notice?

Privacy for consumers and individuals is such a big issue and increasingly so – you only have to look at what’s happening with Facebook and Cambridge Analytica.

If you as a business owner have a well put together privacy notice so that when people are giving you their data, you’re saying to them: ‘Look, we’re an organisation that actually really looks after your data. We comply with GDPR, we’ve got all the security aspects in place, we won’t share your data with third parties, we’re really keen on just giving you the types of information that you really want from us.’ That’s a competitive advantage.

I think that the small businesses and PRs that really embrace GDPR will absolutely have a competitive advantage.

How will GDPR impact PR?

The thing about GDPR is it’s not designed to stop people doing business – it’s designed to protect data.

I’ve had lots of questions in my Facebook group about theoreticals. Now, if you look at the exact letter of the law, then, yes, you might have to go and get consent for every single email address that you’re processing, if you can’t fall under a different lawful ground of processing. In reality, the only way that this is going to ever come to the ICO’s attention and for there to be any potential for any kind of investigation or a fine is if somebody reports you. And you’ve generally got to have been doing something pretty bad with that data for somebody to report you.

So if you’re a journalist or you’re in PR and you’re making those cold approaches but it’s done in a professional, respectful way, you’re not harassing people, you’re not sending them 20 follow-ups and saying, “Why haven’t you replied to me?” then I personally don’t foresee any problems. You need a lawful ground to process personal data and there are six lawful grounds for processing – consent is just one of them. The other two main ones that will apply to small businesses are legitimate interests and contractual grounds.

So if you’re reaching out to people with an opportunity, collaboration or something like that, then if you had to look at, what is the lawful ground of processing that data? The chances are it would fall under legitimate interests. In order to rely on legitimate interests, you have to carry out a balancing test, which is really about balancing your legitimate interest with the rights and freedoms of the person that you’re approaching. Now, is the person that you’re approaching going to suffer any harm to his rights or freedoms? No, because you’re doing a one-off processing of just sending him or her an email to see if they want to follow it up or collaborate.

What happens if you don’t have a journalist’s consent to send them an email, for example? 

If you are sending emails on something that they would reasonably expect to receive, then there’s a strong argument that you could rely on the legitimate interest grounds and you wouldn’t need consent.  The best approach is to carry out a balancing assessment as discussed before.

Do you have any tips on email best practice when you communicate with media such as journalists, bloggers, and influencers? 

It depends what your lawful ground of processing is, but if you are saying it’s legitimate interests, then you should inform them of that fact – that you are relying on legitimate interests, and also point out what those legitimate interests are. There is a right to object to processing on the grounds of legitimate interests. So, in short, an opt-out could be used.

What people need to be thinking about is having a GDPR compliant privacy notice, telling people what they’re doing with their information. So I would be having a link at the bottom of each email to that privacy notice and a link to an opt-out.

Where should you store your media data such as journalist contact details? 

Ideally, you would password-protect your data. Certainly sensitive data should be password-protected. But no, there isn’t one platform that you can use. If you’re storing data on something like Dropbox or a cloud-based solution, then that obviously gets you into the realms of data transfers and working out where their servers are, and then that would bring you into the realms of international transfers. But no, there’s no recommended solution to where you store it, it’s whatever works for your business. The main thing is making sure that those processes are GDPR compliant and have a reputable standard of security.

Is now the time to get rid of data that you no longer need?

One of the data protection principles is storage limitation and getting rid of data that you no longer need.  The letter of the law is that you only store data for as long as is necessary. But ultimately, it comes down to what is the reason behind that? And the reason behind that is so that you don’t contact, for example, Mr. Smith, who’s 77, has asked you to delete his records – you don’t then email him later, or he dies and you email his family or something like that. It’s that kind of thing that GDPR is designed to protect.

Remember, really the only way that somebody’s going to know whether you deleted or not is if you’ve got a complaint. The ICO hasn’t got this vast police force that is going to come around and look through every element of your data and say you should’ve deleted this, and you should’ve deleted that.  So if you’re handling data sensibly and there’s a chance that those contacts are still relevant and that they’re not going to mind an email from you or a contact from you, then keep them. If they are going to be cross that you’ve emailed them after so many years, then don’t email them and delete them. It’s kind of a straightforward, practical approach to it that’s needed.

Is there any distinction in the use of personal or freelance email addresses compared to the use of emailing a journalist at @BBC for example?

GDPR does not distinguish between individual and corporate subscribers. The Privacy and Electronic Communications Regulations (PECR) prohibits unsolicited direct email marketing to individual subscribers (which include sole traders and partnerships) without the prior consent of the subscriber. It was hoped that PECR would be amended in time with GDPR but they’re way behind on that. So the best estimate is that the revised PECR will come into effect during 2019. But the aim is to align them with GDPR.

So firstly, it’s unsolicited email marketing – it’s got to be marketing. So if you’re just reaching out to say, ‘How about this collaboration?’ then arguably that’s not marketing. And it’s got to be unsolicited. So if somebody’s asked you, or there’s been some kind of invitation to connect, then it’s not applicable. But if it’s unsolicited marketing to an individual subscriber (including sole traders and partnerships), then you need to have prior consent under PECR.

My guidance on that is to forget about the distinction between corporate and the individual subscribers and just apply the same rules for all.

For more information on PECR, visit Suzanne’s Facebook live video on PECR.

What should you do if a client, for example, wants to see your media database? 

As this is your media list containing the personal data/email addresses of those journalists, they probably haven’t opted into that. If you’ve told them in your privacy notice that that’s what you’re doing with it, and they haven’t objected, then that’s probably okay.

You’d have to think about transferring it to clients outside of the EEA, as generally transfers outside of the EEA are prohibited. Transfers outside of the EEA is a complex area so best to come and watch one of the videos in my Facebook group about this.

Is it safer in terms of GDPR compliance to use a third-party media database, for example, rather than building your own?  And, if media database owners are saying that they are compliant – does that make you compliant too? 

In my experience, a lot of lists say that they’re compliant when they’re not, necessarily. So I would definitely do some due diligence on that, find out and ask some questions about how they are GDPR compliant. I would be wanting to see their privacy notices of when they collected the data, and what they were saying in that privacy notice, and that they had got consent. And remember, it’s got to be GDPR compliant consents now, so for old databases, that consent is probably no longer effective, so they would’ve had to get new GDPR consent from those people to share their data with third parties. So I’d want to see evidence of that. I’m not sure I would take a list-seller’s word on the fact that they’re GDPR compliant.

You’ve got to make sure that that consent has flowed through to you to have that information. And you’ve got to keep records of that consent. You’ve got to take more steps.

Do you need to register with the ICO?

The current ICO registration fee is being phased out and a new controller charge is being phased in. The new regulations dealing with this hasn’t been passed yet; it’s going through Parliament at the moment.

From the draft bill, it looks like the smallest level of business will pay £40 going up to £2,900 for tier three.

There is a schedule of exempt processing from this fee, and it actually looks to be wider exemptions than for the existing fee. So I suspect that in time the ICO will put together an online tool in the same way they do at the moment for the ICO registration fee. It takes small business owners through that, and then pops out a little answer that says, ‘yes, you need to register,’ or, ‘no, you don’t.’

In your GDPR pack there is a privacy notice template – is this suitable for PRs? 

Yes, it’s across all sectors.  There are two privacy notices in there: one that would go on your website if you’re collecting data through a website, and that’s a simpler form that would be if you’re collecting data offline. In the GDPR compliance pack, there are things like the legitimate interests assessment and whether you need to appoint a data protection officer, a data protection checklist, a data transfer checklist, a marketing checklist, the email to get fresh consent, tick box wording and lots more.

Do you put your privacy notice in your contracts to new clients and the like? 

It’s better to have a stand-alone document – something that you would send if you’re doing hard copy contracts for clients, or email across as a PDF of your privacy notice.  Again, it’s back to the competitive advantage and being transparent about how you’re going to look after their data.

What happens if you have to interview a customer of a client to get their approval on a testimonial, for example, but you’re using the client’s consent forms.  As the agency, where do you stand in terms of compliance? 

In the case where a client is giving you details of their customer for testimonial purposes – you have to think about the practicalities of it, and what’s the likelihood of that client being annoyed and complaining. Now, if they’re a happy client and you’ve been given the approval to contact them, the chances of that happening are very remote. Would you be able to rely on the ground of legitimate interests, or a different ground for getting in touch with those people? Probably. I think that’s absolutely fine. What we’re really thinking about here is large scale, automatic processing of data. So, again, if you’re doing it in a sympathetic, respectful way, I don’t think there’s going to be any problems.

Any final words of GDPR-wisdom?

Just to be sensible about it, really.

If the person you are contacting is dealt with respectfully, you’re not mass emailing, you’re not large scale data processing where you’re doing dodgy things with it, chances are you’re going to be okay.  A really sensible, balanced approach will serve small businesses.

GDPR is not out to trip small business owners up with non-compliance, it’s out to catch the people that are doing bad things with data.

Thank you Suzanne.

Credits and for more information

The Information Commissioner (ICO)

The ICO is the best source for information on GDPR and you can access lots helpful tools on the site, including 12 steps to take now, getting ready for GDPR checklist, lawful basis for processing (quick glance) and the Information Commissioner’s blog.  The ICO is also on Twitter and in my experience has been good at responding to requests for information and answering questions.  There is also an ICO helpline for small businesses that you can call on 0303 123 1113 and further information on GDPR and small businesses.

PR and GDPR

The CIPR has issued guidance on GDPR but it is only available for members, and they’re running some PR and GDPR events.

The PRCA has a GDPR FAQ and is running Get your Consultancy Ready for GDPR masterclasses.  Both were sold-out when I last looked.

You can follow my small business GDPR journey at Nellie PR and it is good to see that Response Source has been proactive on GDPR and here’s an interesting blog post from Wadds on GDPR for public relations.

Suzanne Dibble

Free Facebook group by Suzanne Dibble: GDPR for online entrepreneurs

Watch her GDPR mythbusting webinar and special offer GDPR compliance pack for only £97 (affiliate link) – the price goes up to £147 at 12.01am on Friday 30 March 2018.

Disclaimer

I first met Suzanne Dibble at an Enterprise Nation event more than eight years ago – just as she was setting up in business.  We stayed in-touch in a professional capacity – she has provided me with legal advice and I’m a member of her Small Business Legal Academy, which has been incredibly helpful in terms of accessing all the legal templates I need to run my business and also includes her GDPR compliance pack, including a GDPR-compliant privacy policy.  You can purchase her GDPR compliance pack by visiting her GDPR mythbuster webinar replay.

 

Ellen Carroll

Ellen Carroll is a strategic PR and communication consultant. I provide PR training, mentoring and consultancy to help people and businesses to step out of the shadows with #PRthatPAYS

Find me on: Web | Twitter

PR Media Diary for UK Manufacturers 2018 #ukmfgprdiary

2018 is the Year of Engineering, this week is National Apprenticeship Week and today… today is the day I’ve published my Ultimate PR Diary for UK Manufacturers full of all the dates you need to know to raise your profile. 

But why?  Manufacturing is a passion of mine – it’s in my blood.  After emigrating from Ireland, my dad worked at Stanton Iron Works and my mum worked at the local sock factory and was also a skilled seamstress.  My sisters have all worked in manufacturing too – from a bra examiner at Charnos to a part-time pencil maker. Me? I blog about well-made womenswear over at Well Fashioned and as student I worked in a chocolate factory or two.

Manufacturers often struggle with their PR

Today, I love working with UK makers and manufacturers – providing PR consultancy, PR training and advice.  Very often the people that are great at making things aren’t that great at telling their story and often miss out on PR opportunities to help raise use their profile and build their reputation.  I’m on a mission to change this.

By being more planned and strategic in your PR means that you can help position yourself as the expert in your field, be known and build relationships with the right people, use your higher profile to help secure funding and generate new business opportunities.  It can help you attract the right talent to your business and shine a light on you and your business to win new customers and retain loyal customers.The Ultimate PR Diary for UK Manufacturers

#ukmfgprdiary   

The PR Diary is focused on the key industry announcements, research and survey dates (with a few national events thrown in) that the media tend to use to help inform their editorial calendars, plan news and feature items.  To bring these stories to life they need real-life businesses to talk to and are always looking to interview businesses as part of their coverage of issues such as the budget, election, Brexit, manufacturing output figures, labour market figures and trade statistics, GDP estimates, retail sales figures, government consultations – the list is endless.  

Don’t miss out on the key dates to secure press coverage

How to use it to secure PR:

  • Prepare your story in advance so you can provide timely comment to the media  such as your predictions, expectations and even your hopes ahead of big announcements
  • Provide commentary following the publication of trends or figures
  • Piggyback on survey results to position your business in a positive light
  • Pitch to the media to secure press coverage or an interview.  For example, put yourself forward as a case study to be interviewed during or ahead of a big release such as the latest UKMFG statistics or big initiatives such as National Apprenticeship Week  
  • Help you plan your social media – join in conversations, celebrate and champion initiatives  
  • Events and visits – plan you own and/or take part in events to raise the profile of UKMFG and attract young people into the industry.  You can even secure speaking opportunities to tell your story
  • Awards – boost your credibility and chances of being nominated and winning awards with a stronger profile
  • Secure guest blog posts and opinion articles on the back of issues raised and changes taking place in your industry
  • Plan your blog posts and content marketing in advance such as behind the scenes videos of your skilled staff in action
  • Email newsletters – themes to focus on for your customers and decision makers  
  • Marketing such as timely direct mail – send your customers a thank you for buying from you on Buy British Day, for example
  • Add to it – think of all the other issues and key dates coming up such as changing legislation and focus on the issues that you are passionate about – where you want your voice to be heard.

PR Tips

  • Use it #ukmfgprdiary as your guide to greater PR success – helping you secure recognition, attract better business, build long-term relationships, and protect your most important asset – your reputation
  • Set up relevant Google alerts so you can get a feel for what UK manufacturing stories get covered
  • Check out #journorequest on Twitter to see if any journalists are calling out to you for comment.  Please note that #journorequest isn’t what it once was but you’ll still find some great opportunities on there
  • Build up your relationships with your key media, including the local press, national media, online, trade media, associations and membership bodies, influencers, decision makers and customers – be known for all the right reasons, be helpful and support UKMFG
  • Want advice on how to pitch to the media, get your timings rights and become a great spokesperson – get in-touch and work with me.

Before you go

For more PR ideas and advice sign-up to my monthly PR that Pays newsletter, you won’t regret it.  And, don’t forget to connect.  

Connect with Ellen Carroll on LinkedIn

Follow on Twitter at Ellen Carroll or Nellie PR

Work with Ellen or book a call with me.  

Visit Nellie PR and check out my blog and helpful PR advice and resources.  

Ellen Carroll

Ellen Carroll is a strategic PR and communication consultant. I provide PR training, mentoring and consultancy to help people and businesses to step out of the shadows with #PRthatPAYS

Find me on: Web | Twitter

Illustration for PR and Live events

I absolutely love illustration but find myself visually inapt – I’m more of a words person – but that doesn’t stop me looking on longingly and with more than a hint of a green eye when it comes to other businesses and their pretty pictures.  And, don’t get me started on people that draw amazing visual notes at events, putting my own boring notes to absolute shame – how dare they :-)

But not to worry – as there are so many absolutely fantastic illustrators’ to call upon to help you visually communicate your business story or bring to life your content, your message or a live event.  With so much PR and social media noise, using illustrations rather than the same old stock photos, can also really help you to stand out and achieve PR that Pays.  This is especially true if you work in an industry that isn’t usually visually stimulating because why the hell not – some amazing illustration could really lift our your PR and marketing.

Illustrators’ like Corrina Rothwell whose work I’ve used for our own visual storytelling, blog posts and even client gifts; creative director Lizzie Everard who’s strapline ‘ideas made beautiful’ sums up exactly what she does, and Niki Groom of Miss Magpie Fashion Spy fame.  Talking of Niki, she’s written this great blog post on how to run a live illustration event.  Written for PRs and brands, it’s full of useful tips on how to run a fantastic live illustration event such as the importance of having a hashtag agreed in advance, how to find an illustrator and how much they charge.

Go on give it a read at how to run a live illustration event and please share with me any great examples of illustration and live illustration you’ve seen or experienced as I’m creating a Pinterest board to showcase great illustrators and case studies.

Nellie PR Credits:

Images used in order of appearance:

 © Miss Magpie Fashion Spy: illustrations of the Middlesex Cricket Team for Chestertons

 © Corrina Rothwell

 © Miss Magpie Fashion Spy: Niki Groom illustrating live for La Martina.  Photo by Alex Treadway.

Ellen Carroll

Ellen Carroll is a strategic PR and communication consultant. I provide PR training, mentoring and consultancy to help people and businesses to step out of the shadows with #PRthatPAYS

Find me on: Web | Twitter

Hidden benefits of cultural change  

 

I recently attended From Start-up to Scale-up: a Like Minds event in Exeter.  And, despite the great and the good from the likes of LinkedIn, Lego and Amazon featuring as keynotes, I found myself more drawn towards the story of how a traditional law firm transformed its culture.

Now, law firms (like many industries and B2B, in particular), aren’t known for their storytelling and that’s more than enough reason to take a look at the talk from Robert Camp, managing partner at Stephens Scown in this video about transforming the culture of a traditional (and conservative) law firm.  Or rather, how they set out to destroy the culture of negativity and negative criticism that pervaded.

I’m hoping to interview Robert for the Nellie blog soon, but in the meantime, the video is really worth watching, as there are some great lessons and ideas for us all – whether you’re a start-up or undergoing a business culture transformation.

Here’s my notes from his session – a summary of the main takeaways:

  • Importance of having engaged people that are proud of who they work for; proud of the people they work with; proud of their clients and proud of the quality of the work they send out
  • How positive messages lift the business and the odd bit of colour too
  • The power and hidden benefits of the little things such as positive postcards to help thank people
  • Don’t be afraid to do a lot of cheese – in their case x two company choirs  
  • Importance of community and campaigns such as #lovewhereyoulive
  • Take inspiration from outside your sector to improve and champion great customer service. In the case of Stephens Scown, they took inspiration from Nordstrom and its legendary Nordy           stories to create Scowny stories.  I love the Scowny story of how they supported their own start-up clients by spreading the love of chocolate cake. With  Small Business Saturday coming up         – maybe you’ll be inspired to support your small business clients and suppliers too  
  • Small steps over time make a massive difference – the journey isn’t a big bang.

For more information on Like Minds, both in Exeter and elsewhere, click here.

Ellen Carroll

Ellen Carroll is a strategic PR and communication consultant. I provide PR training, mentoring and consultancy to help people and businesses to step out of the shadows with #PRthatPAYS

Find me on: Web | Twitter

New Year Business Resolutions

New Year Business Resolutions
I don’t believe in New Year resolutions – business revolutions are more my thing and at any time of the year. It just so happens that the best time of the year for me is now. Why?

The Power of Time Off

I’ve taken some time out thanks to maternity leave and have come back with a renewed passion and excitement for my business, for me and the people I work with and the work that I do. The sun is shining (right now) and Nellie PR will be celebrating its 10th year anniversary next year so I’m giving myself a rare pat on the back for getting this far and writing down my New Year business revolutions.

And, with all revolutions, I’m breaking the rules – not setting specifics goals – I’m just writing my wishlist down to keep me on track. Here goes – these are the changes I want to make.

The Business Wishlist

  • Write, just write more. I’d forgotten the joy in writing, writing for yourself, for and about your own business and sharing your knowledge. My goal is to write (at least) a weekly blog post providing PR tips and advice, and share the ups and downs of my business as I grow. I also want to set up my own personal blog
  • Become Watertight. A few years ago I was on the first cohort of the Watertight Marketing masterclass aimed at putting a watertight marketing plan into action to grow your business. It took me a while to get going but I’m finally on it. I’m fixing my leaks, finished my marketing plan and back out there, marketing again, growing my business
  • A new name. Nellie PR was named after my mum. Not the rapper, not the singer and most certainly not the elephant. Whilst I don’t think it has lost me business, I don’t think has done me any favours either and doesn’t really reflect what I do
  • Buy some great stationery, organiser and a pen. I going to buy this bright pink Filofax. The Filofax is Made in England so I can support our manufacturing industry while at the same time indulging in my love for a to do list, pretty paper and the magic of good-looking stationery. I’ve also got my eye out on a new fountain pen. I’m really fussy on the pen front so this could take a while, but I’m going to make a conscious effort to write down my ideas. A decent office chair (good on the old back) is also on my shopping list and being brave enough to take my fitball with me when I’m hot-desking
  • Get a view. I ditched the office a while ago. It is amazing what a difference a great space can do to motivate and inspire you to produce better work and be more creative. I want to seek out more creative places to work like Unit Seven with its fabulous harbour view, and sort out a new home office
  • Exercise more. This business girl can and will commit to exercising more, at least three times a week. Not only is it good for my health and figure, it also makes great business sense. You’ll be surprised how many ideas you come up in while busting your aqua fit moves to the Ace of Spades
  • Sort out my image. When I look at the Nellie PR website I shudder – it doesn’t reflect what we do and doesn’t look good. I’m building a new brand. A new website is just one part of it and you’ll be getting a sneak preview soon. When you look good, you feel good, and I’m definitely going to sort out great images to go with my blog posts
  • Offer more. I’ve been asked time and time again to provide training, to run workshops, to help businesses and business people do their own PR. No more excuses, I’ve got out there and been doing it, and I’m busy working on a range of PR and content workshops. Hope to tell you about these very soon
  • Don’t do it alone. I’ve expanded and taken on a small team of content writers and a PR consultant, and looking for more talent to join our team. I want to collaborate, share and get out more, build a stronger network and start up my own regular event
  • Stop waiting for the right time. In making these revolutions, I realised it doesn’t have to be perfect and I don’t have to wait until everything is ready. Just writing my wishlist is enough, enough to start doing, to start making changes
  • Take time out, regularly…

How about You?

Over to you – are you making changes, setting up new business goals? Don’t wait till the New Year – I would love to hear from you right now. Come on drop me a line, tweet me a tweet, pick up the phone, and share your New Year revolutions with me.

FINAL CREDITS

Photo by Lauren Peng @Unsplash

Ellen Carroll

Ellen Carroll is a strategic PR and communication consultant. I provide PR training, mentoring and consultancy to help people and businesses to step out of the shadows with #PRthatPAYS

Find me on: Web | Twitter