Posts Tagged ‘Public relations Nottingham’

If you are looking at undertaking a PR campaign, the very first thing you need to consider is who your target audience is.

This might sound like stating the obvious, but if you want to communicate with a business audience, you will need to take a different approach than if you are aiming at consumers.

People who make buying decisions for businesses usually have to justify their purchase in terms of how it will improve a process, address issues, save time and of course, money. For these buyers, hard facts and figures about the features and performance of the product or service, and the pain points they address, are vitally important.

For consumers, the buying decision is a more emotional one. How many times have we all bought things on impulse, because we just liked the look of it, or because we wanted a particular brand of clothing, mobile phone, car or whatever it might be.

The easiest way to think about it is that business buyers want to know how the product will help to ultimately improve the bottom line, whereas consumers want to know how it will benefit them personally. How does the product make them feel better about themselves and how other people view them?

This has an impact on how you promote yourself and what media you use. If you are looking to get your message across to business buyers, you need to know what magazines and blogs they are likely to be reading and make sure that you target those publications and sites with articles and press releases that will be of interest to the readers.  You need to know how best to reach them directly and indirectly through key influencers such as the media.

Anything you write needs to be full of relevant facts and figures, and should focus on the benefits of your product to the business. The cost of the purchase in a B2B context is usually more expensive, so it is also important to get across the credentials of your business.

Potential customers will want to know how long you’ve been trading, what other clients you have and how financially stable you are. In the B2B sector, it can sometimes take several years before a decision is taken to buy, so you also need to take a long term approach, having one hit in the media is unlikely to be of much benefit to you.

It is also important to build strong relationships with journalists in key trade publications and build up your reputation with them, so that they will potentially turn to you if they want someone from your industry to comment on a particular issue, or to find out what is the latest news from your sector.

At Nellie, we have years of experience in B2B communications in many different industries. If you would like to find out how we could help your business, please drop us a line at hello@nelliepr.co.uk

Nellie PR wins new PR account

Nellie PR has been appointed by the Nottingham-based call answering business, Answer-4u to handle all its public relations and social media activity.

Based on Talbot Street in Nottingham, Answer-4u employs over 130 staff and last year handled well over a million calls on behalf of its business clients.

Nellie PR will be working to raise the profile of Answer-4u in the region and amongst small and medium-sized businesses, as well as helping the company to overhaul its social media communications activities.

Answer-4u was set up in 2004, but now enjoys a turnover approaching £3 million and is looking to double that by 2015. It provides call answering services to over 1,700 businesses.

Speaking about the appointment of Nellie PR, the company’s co-founder and director, Glenn Harrison, said: “Up until now, we have been going about our business quietly.  We now feel that it is time for us to start making some noise about the things we are doing, and Nellie PR has the experience and drive to help us to generate more attention and profile.”

Ellen Carroll, director of Nellie PR, added: “We are really looking forward to working with Answer-4u.  The company is really fast moving and ambitious for its future – all in all, a great entrepreneurial business that will benefit significantly from public relations and social media.”

Hello, my name is Nick King and I have just been appointed as the new account manager here at Nellie PR.

I have more years experience than I care to remember in PR and marketing, particularly in the business to business side of communications. Prior to this role, I worked as the PR and Media Manager at the East Midlands Development Agency, focusing particularly on the promotion of their support services for business.

In other positions I have held, I have managed clients, including Christian Salvesen, Scottish Courage, BASF and Courtaulds, as well as local businesses including RH Freight, Fraser Brown Solicitors, Coldseal and also several businesses in the healthcare sector. In addition to PR, I also specialise in writing search engine optimised copy for websites, so if this is a service you may also require I am happy to help.

After a couple of discussions with Ellen Carroll just before Christmas, it became clear that my skills matched the profile of the kind of person she was looking for to help develop the business, and I was itching to get back into the cut and thrust of a PR agency, so here I am and I’m really looking forward to working with the clients, suppliers and all of the other people who work with Nellie.

Outside of work, I am very keen on sport, particularly racquet sports like badminton and squash, I also play touch rugby (quite badly) and also try my hand at fencing, so if you are ever up for a game of anything, let me know. I also used to work as a party DJ, and if you upset me I will be forced to put an annoying cheesy old song into your head for the rest of the day!

Please feel free to drop me a line if there’s anything that you want me to help you with or just want some advice about. Also, if you want a game of badminton or squash to work off some of the excesses from the festive period, I’m happy to oblige, because I need to do that too!

Posted by Nick King, PR manager at Nellie PR

We have appointed Nick King as our new account manager.

Formerly the PR and media manager at the East Midlands Development Agency (EMDA) where he was responsible for promoting support services for businesses, Nick also has almost 20 years experience in the communications industry and has previously managed clients in sectors as diverse as brewing, chemicals, logistics, healthcare and professional services.

Speaking about his appointment, Nick said: “I am joining Nellie PR at a very exciting time for the business, as it is beginning to grow very rapidly. The company has established an excellent reputation for the quality of its work and client service, and I am confident that I can play a significant role in helping Nellie PR to achieve its ambitions for the future.”

Nellie PR was established in 2007 by Ellen Carroll, who was previously the public relations manager at FTSE 100 company, Experian. Over the last four years, the business has grown steadily, building up a loyal client base of companies in a range of industries.

Ellen commented: “My aim has always been to build up a business with experienced professionals, like Nick, who can provide clients with a comprehensive communications consultancy service. Too many agencies try to fob clients off with junior staff who do not have the experience to provide the service that they deserve.

“We are looking to grow the business still further this year and would love to hear from any other talented PR professionals out there who would be interested in joining our team.”

If you are interested in joining the Nellie PR team please do get in touch.