PR that Pays

Online PR THAT PAYS Programme 

PR mentoring to achieve PR that Pays: more customers, sales and recognition – and no more ROI question marks ever again.

Calling PR and comms professionals, marketers, business owners, entrepreneurs and leaders – join me Ellen Carroll, PR champion with over 22 years’ experience, and let me be your guide to PR that Pays.

PR that Pays

The online PR that Pays programme will provide you with a simple PR system to help you win more customers, sales and recognition – and no more ROI question marks again.  At the end of the programme, you’ll have your very own transformational PR that Pays plan in place with a compelling set of assets and a proven path to follow to achieve real business impact and sustain it – PR with Purpose.

PR that Pays is an online programme delivered in four PAYS chapters: bite-sized video training plus an introduction, weekly group Q&A to answer all your questions, and lots of free bonuses, including PR strategy and PR ROI toolkits to save you time, money and patience.    

The first PR that Pays programme went live in July 2018 and I’ll be opening up the waitlist for September shortly.  

Don’t miss out

Book a free PR that Pays call with me to find out whether the PR mentoring programme is right for you.

What you’ll learn?

The online PR that Pays programme is delivered over 30 days

P = Purpose

  • Identify your purpose and have a clear clarity of where you are now and where you want to be – what would success look like to you?  

A = Assets

  • Create your PR that Pays plan and compelling assets to achieve your Purpose. Understand the options, time, and resource implications.  

Y = Yield

  • Agree your metrics and measures to record and celebrate the value of your PR – your PR Yield.

S = Sustain

  • Keep your success going with a priority checklist of activity and the tools to sustain your PR success for the long term.

At the end of the PR that Pays programme, you’ll have the metrics at your fingertips to prove the value and impact of your PR activity

You’ll be strategic with transformational PR plan in place – one that delivers customers, sales and more name recognition.

You’ll feel supported, encouraged, and well connected.

Who is the PR that Pays programme for?

  • PR and comms professionals
  • Marketing professionals with increasing PR and comms responsibility
  • Business owners, entrepreneurs, thought leaders and business leaders looking to do your own PR better – be more strategic, planned and focused on more long-term results.  

What’s included?

  • Bite-sized video lessons 
  • Pre-programme questionnaire and one-to-one calls
  • Weekly Q&A sessions and accountability calls
  • Private Facebook community
  • Practical templates, worksheets and guides
  • Lots of FREE bonus material, including PAYS toolkits.

Your guide

Ellen Carroll will hold your hand throughout the PR that Pays programme.  Ellen has been at the PR coalface for more than 22 years and has worked in-house, agency-side, freelance and as a business owner – running Nellie PR for over 11 years.  

I’m no journalist, PR trainer or big agency head far removed from day-to-day PR reality – I’m a PR champion through and through who is both strategic and a doer.   

Why online?

  • You’ll have 24-hour access to all the online videos and worksheets
  • You’re not on your own – you’ll join a supportive online community and get my support
  • You’ll do it – the programme is immensely practical and you’ll take action.  



There are only five places available on the PR that Pays online programme, starting September.    

Don’t miss out – secure your place:

Book a free PR that Pays call with me to find out whether the PR mentoring programme is right for you.


If you have any questions about the PR that Pays programme, please contact me at